Little Straw Attracts Yiwu'S Top Billionaire

Lou Zhongping, a unique

There are 6 brothers and sisters in Lou Zhongping's family. The most profound childhood memory is hunger.

Because his family was too poor, he began traveling with his fellow countrymen from the age of 15, and used rattles and traveling salesmen as a means of livelihood. He spent seven or eight years in the villages of Jiangxi province.

At that time, Zhong Ping did not earn a lot of money.

But it made him understand a business idea that affected his whole life.

This idea was followed by Lou Zhong Ping completed the sand and tower type.

It can be said that in the late 70s of last century, Yiwu's traveling salesman was itself a sideline of many farmers in the slack time.

At that time, Lou Zhongping tried many other industries besides traveling salesmen, but none of them could change his fate.

By the end of 1991, Zhong Ping decided to put an end to the long journey of traveling salesmen, set up stalls around the market in Yiwu, and slowly rented the stalls to enter the market.

Because of his entry into the market, he was assigned to a department store in the park market. Through the booth management, Lou Zhongping became a leader in 5 and 6 of the two or three years.

"At that time, the fourth generation market -- the garden market was put into use, and I saw an opportunity at that time. I think we sell plastic products, the more samples we have, the more categories and the more varieties, the more we can attract customers, the more we can sign larger orders. So at that time, before the fourth generation market was opened, I bought a booth, spent 46000 yuan, bought a first place for the Department of daily use and hardware junction, the main channel.

After buying this booth, our business changed a lot, so after buying this booth, when the market moved over, we could earn three or forty thousand yuan a month at a time, and earn fifty thousand yuan in the peak season, or even a month, so the whole department store stalls, five or six hundred, were the best ones at that time.

Just as Lou Zhong Ping's business in the market was in the ascendant, many business operators on the stalls followed him to do what he sold, and they followed what they sold.

Lou Zhongping thinks there is a big crisis behind this homogenization competition.

We must go out of our own unique way to remain invincible in the fierce market competition.

An occasional chance made him look at the humble straw.

In this way, he resolutely launched the market stall management field and embarked on the first step in building the kingdom of straw.

"Because I had suffered bitterness when I was little, I was very practical and stubborn.

More than 10 years ago, when I had the chance to do business, I chose straw.

Because at that time, there were not many people who did straw, and small commodities and small profits and quick turnover.

Business is the most important thing. "

"At that time, our city government was indeed guiding us, asking us not to get rich and small, to see the market and guide us to pform to the industry. This is very contradictory for me at that time. I also feel that at that time, so many people watched me make money, everyone was desperately trying to follow me. In one or two years, the whole daily department store had 4 or 500 stalls, more than half of them were selling plastic products, so I also felt that the latent crisis was very big. So when I was considering this point, I decided to see what happened, and no longer linger on the profit of three or forty thousand yuan per month." in Yiwu, "

It was very simple at that time. Anyway, it was the two couple who called their family helpers, then called a few workers, and the two machines were opened.

At the beginning of the factory building, Zhong Ping Cai realized that the factory was far from being as simple as he imagined, and the first thing he encountered was the problem of product sales.

When deciding to run a factory, he said to a customer in Jiaxing that he had an American list that needed 6 tons of freight cars every day.

It took a week to get a freight car.

The result is to find new ones.

So at that stage, nearly two or three units of straw production were built every year.

The scale of the enterprise is bigger and bigger. His straw factory has rented half of the village houses as a workshop.

Seeing that his straw business has done a good job, many businessmen in Yiwu have followed him to set up a straw factory, and the straw factory in the city has increased from 3 to 4 to 3 and 40.

Competition is also becoming increasingly fierce, coupled with the Asian financial turmoil in 1997 and the sharp rise in raw materials.

At this time, Yiwu, including the straw manufacturers in the whole country, had an unsustainable situation.

At this time, Lou Zhong Ping began to ponder whether he wanted to retire or not, and his wife began to quit early looking for a new industry.

But Lou Ping finally thinks straw is a typical expendable product. With the development of global economy, the market demand will be bigger and bigger.

As long as we get through the difficulties in front of you, there will be a good prospect.

After this understanding was established, he not only did not shrink the front, but bought some enterprises that were facing the bankruptcy.

Thus it grows rapidly on the scale.

After the growth of the enterprise, Lou Zhong Ping thinks that it can no longer understand the simple expansion of production as before. It must enhance the brand value of the enterprise and the innovation ability of the enterprise itself.

In 1995, he was careful to find that all the suckers on the market were printed on the package with a picture of a boy, a woman and two children.

He immediately went to the trade and Industry Bureau to inquire about it. As a result, no one registered the trademark. He immediately decided to register the trademark.

This greatly promoted Lou Zhong Ping and his double boy straw to take the road of brand. He finally realized that he had the advantage of his own brand in the fierce market competition.

"In August of 95, when I suddenly thought of it, could I register it as a trademark? Since everyone is using it, I think there is no need to register. I am going to inquire with the Yiwu industry and Commerce Bureau with a try.

At that time, I also thought it was incredible that everyone was using this brand, the straw factory in Yiwu was used, the straw factory in Guangdong was in use, and the pipette factory in Fujian was using it. No one registered, so I did not hesitate to go home and get 2000 yuan to register. So it is because of such a chance that our business has formed a turning point in this aspect of operation, which is a turning point from quantitative change to qualitative change.

In the interview, we still felt that Lou Zhongping was a very special entrepreneur. When he was in the shuffling industry, there were not many enterprises in Yiwu's straws, so he took the initiative to stop the pace of mergers and acquisitions.

He thinks that a region must have a leading enterprise to form an advantageous industry, but it can not rely on one or two enterprises.

After the double boy suction tube became the first brand in the domestic straw industry, he also deliberately carried out in some straw suction enterprises in Yiwu.

Because an enterprise must have its own clear positioning, double child is now walking in the middle and high-grade way, so if there is no enterprise positioning in the low-grade products.

Then, as an industry, Yiwu's straw industrial base will lose some advantages.

This was originally a domestic and international straw industrial base in Guangdong, and then gradually lost the market. This is a great lesson.

Without clear positioning, the disorderly competition of many manufacturers finally made Guangdong lose its market.

We must learn this lesson from the rise and development of our Yiwu straws.

Because of the guidance of Lou Zhongping's excellent leader in Yiwu straw industry, the output of Yiwu straw industry has accounted for more than 70% of the national straw production.

Although Lou Zhongping is not very educated, he is a studious entrepreneur. He learned not only in practice, but also in business management. At the same time, he learned how to employ people in the process of running an enterprise and learned to unite people's hearts so as to make an enterprise become a strong family.

"97 years, 98 years and 99 years, these three years are my three years of study in Zhejiang University, which is different from the pure learning before. When I was in 97 years, I already had a certain scale in the management of enterprises. The problems and setbacks had already been a lot. I already had a deep understanding of the enterprises and were at a crossroads. At that time, I was very puzzled about how to walk and how to run their own businesses.

In the past three years of study, I have learned a lot of things that I have not learned in my life. I know what enterprises are called, what is management, what is brand, what is concept and what is thinking.

So that is a lively learning and application, because when we are learning, we are running businesses and applying some basic and theoretical cases in schools.

"I went online very early. When the Internet was new in China, I sold the straw on the Internet, and I sucked the world in with straw."

Lou Zhongping was very pleased to speak about it.

Relying on the Internet, his straw has been sold all over the world at once. At present, the company has occupied more than half of the total business of the company through e-commerce.

2000 - enjoy the free feast of the Internet

As early as in 2000, I put the small straw on the Internet to sell, in addition to various search engines, but also using the identity of e-commerce website members, to sell small suction pipes to the whole world.

At that time, the domestic free lunch was also popular in the Internet. Through the free promotion on the Internet, we also received some orders and tasted some sweeteners, which laid a good foundation for the company to enter the comprehensive network operation.

2002 -- e-commerce is our company's top priority.

In the 02 year, we took e-commerce as our top priority.

The growth of small businesses from a traditional industry to large enterprises with output value of billions of dollars is very important for us to promote.

First, changes in business ideas.

In the past, the so-called business was a paction between face to face, between people and people, between goods and currencies, and there was no "virtual" concept.

Second, the operation behavior, that is, the change of operation mode.

Formerly the era of telephone and fax, now is the age of computer and network.

The convenience, universality and influence of network mode are incomparable to traditional models.

From traditional mode to virtual operation, as long as you keep your computer and network, no longer need people to see people, people see things, people can see money, everything is gone, so you can do business.

Third, in terms of production, finance and enterprise management.

The application of e-commerce to enterprises has reduced operating costs and improved work efficiency.

The LAN of our company covers every workshop and team. The uploading of files can be delivered without paper. Orders can be directly downloaded to the terminal workshop.

After 2004 - the Internet is the main player in overseas markets.

Now we can say that any network can search us, our salesmen never go out to run business, all customers are actively contacting us. At present, 80% of the company's business comes from the network.

And all these achievements have been benefited from two words -- opportunities.

Guarding a shop is better than keeping a computer.

Shopping malls and shops are not as good as the Internet market.