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Chinese And Foreign Fashion Designers Dialogue "Integration And Development"

2011/8/30 15:37:00 49

Dialogue Between Chinese And Foreign Fashion Designers

2011 China and foreign countries

clothing

The designers' dialogue will be held at the Shanghai New International Expo Center. Dozens of domestic and foreign fashion designers, market experts and brand enterprise representatives will interact with each other to share their views, promote the docking of overseas designers with Chinese market, channels and enterprises, and promote the integration and development of the global design industry and the garment industry.

Focusing on the theme of "how Western designers adapt to localization and hand in the excellent channels into the Chinese market", Fan Degui, President of Shanghai new seven Pu clothing trade association and general agent of Hongkong ancient car Shanghai District, said that there are mainly two channels for foreign clothing brands to enter the Chinese market. One is the channel of agents.

Agent

Entering the market, many domestic women's clothing and foreign and Chinese Hong Kong and Taiwan brands have adopted this channel mode widely. They have made great success in China, including Esprit, Bossini and many imported brands, mainly sales agents.

The other is direct marketing channels, such as opening counters or opening outlets in shopping malls, establishing a nationwide marketing network and improving a unified brand image.

"We should not generalize about the choice of channels, but also consider the factors such as brand size, impact, suitable crowd and price positioning."

Fan believes that for foreign clothing brands, through strong and experienced agents to enter the professional market, with the popularity of shopping malls to publicize its popularity and reputation is a shortcut to establish brand and sell goods.