Why Is The Price Of Autumn Clothes Rising Against The Trend?

"Cotton prices have plummeted. clothing Why did prices rise? " Since the beginning of autumn, the summer heat in the city has been gradually converging, and all kinds of autumn clothes are on the market. Sharp eyed consumers found that although the cotton price as one of the main raw materials reached a "peak" in the first quarter of this year, it began to plummet, but compared with last year, the price of clothing rose by more than 10% this autumn. In this regard, the industry said that autumn and winter clothing in the first half of the year in general style design and fabric procurement, cotton prices are at a high level at that time, so the price of autumn clothing will also "rise", "more importantly, labor, transportation and wool and other raw materials prices rose to push up the price of autumn clothing to form a" resultant force. " But at the same time, the sale of one side discount is very low, so that consumers feel a touch of "cool" from autumn.

Autumn "debut" price increase of 10%, summer clothing "curtain down" discount sale

Yesterday, reporters visited several shopping malls in the city, such as Dai Meng de and Jiangnan, and a number of clothing brand shops on Hua Ting Street, and learned that there was a period of time for the autumn listing of Hecheng city. In some stores, counters and autumn clothes, the proportion was close to 30%. In addition, although the high temperature has not subsided, the summer sale has been lifted. Season change Promotional advertisements such as "clearance" and "full court 70 percent off" can be seen everywhere, and they want to carry out the "discount war".

In the Dai Meng de shopping center, a saleswoman from a women's clothing brand told reporters: "summer wear has been on sale since April, and sales are weak in mid July. If it is not sold before mid August, it will not be sold until late August." Miss Yip, who runs a women's clothing store in Hua Ting Street, said: "now the competition between similar brands is becoming more and more intense. Too much backlog will lead to increased inventory and tight funds. In addition to the urgent need to pay for the autumn listing, we have to increase the sales force in order to get the money back earlier.

The summer wear discount attracted many "Taobao customers". Miss Xu, who came from Yu Xin Town, told reporters: "this summer wear price is more expensive. When the brand dress comes into the market, each one needs five hundred or six hundred yuan. Now many brands have begun to discount vigorously, basically around 50 percent off, and a few pieces have been amused. But at the same time, she said frankly, because the new autumn dress price is more expensive, there is no purchase intention at present. A number of brand clothing salesmen told reporters that the price of autumn clothing is expected to rise by 10% to 15% this year. Winter clothes The price will be higher.

How can cotton fail to capture the price of autumn clothes?

According to China's cotton price index (CCIndex328 level) data, in August 12th, domestic cotton prices had dropped to 19189 yuan per ton, far lower than the government's 19800 yuan per ton of government purchase and storage price announced this year. In this regard, many consumers wonder: the result of the decline in cotton prices is not the downward trend in autumn prices, but the trend of the rise?

For consumers' doubts, Lin Minghua, general manager of Zhejiang pure love Clothing Co., Ltd. explained that from the cotton price to the cloth price and then to the clothing price, the price transfer of the production chain itself has a certain lag. This autumn and winter clothing design and fabric procurement have been completed in the first half of the year, so the fall in cotton prices after May did not promote the fall of the autumn clothes price. "Cotton price has been hovering around 30000 yuan per ton for a long time, which is about 50% higher than the current price. raw material The production of autumn and winter clothing, the rise in retail prices in line with the laws of the market.

At the same time, Lin Minghua pointed out that at present, the so-called cotton price drop in the market is only relative to the peak value of the beginning of the year. Compared with the same period last year, the current cotton price is still slightly higher. The data from China's cotton price index (CCIndex328 level) also confirm Lin Minghua's statement. In August 16th last year, the domestic cotton price was 18139 yuan per ton, 5.4% lower than the current price. "In fact, raw materials account for only a part of the cost of clothing. Since the beginning of this year, with the rapid growth of prices of other raw materials such as labor, logistics and wool, the price rise of autumn clothing has become inevitable. Even if cotton prices continue to plummet, clothing prices will be hard to fall. "