Du Yinan: Dropping Out Of Harvard To Start &Nbsp, Standing On His Shoulders.

It is a slow activity and a "root" to "Miao Hong".

"Young people Entrepreneurship Don't just think about ideals. You must act when you have ideas. If you don't take action and do not give yourself a chance to practice, you will never have a chance! "This is Ma Yun's view of young people's entrepreneurship. Du Yinan is the practitioner of Ma's words. He graduated from MIT in the United States. He got 3 degrees in computer mechanics and electrical engineering, a master's degree and a bachelor's degree in economics from four years. After graduation, he got an annual salary of millions of jobs. After that, he quit his job and went to Harvard University to study for MBA. This time, he still did not play cards by common sense. He chose to drop out of school and returned home with an angel of only 500 thousand yuan to set up 24 coupon group buying network. This year he was 27 years old.

Such an experience can not be owned by anyone. These bright experiences are not enough to support an entrepreneur's success. Similarly, for an entrepreneur, the key factor in its success is not appearance. Education The background of wealth is the thought and soul behind it.

Choose the right line and go the right way.

New leader: why? Group buying network Starting a business?

Du Yinan: first of all, we are optimistic about this model. I have a basic principle of entrepreneurship, that is, as a first time entrepreneur, I must not be able to choose traditional fields, because traditional areas require a long time to accumulate contacts and knowledge. I have no advantage in this regard; if we choose a new field and a completely new model, everyone will be in the same running line. In 2009, group buying industry is a brand new industry, and has been recognized by capital and in line with my entrepreneurial ideas. So I chose group buying to start business. But the premise is to learn fast and concentrate.

New leader: at present, the industry is very optimistic about the combination of group buying and LBS. What do you think?

Du Yinan: in fact, LBS is just a tool to connect consumers. There are many ways to communicate with consumers, such as micro-blog, SMS or phone. Whether it's mobile phone or PC Internet or LBS, it is just a terminal or tool. These can only provide convenience to consumers, but ultimately attract users, not this form, this tool, but content. As the core of group buying business, we are still in the upstream part, such as whether we can provide affordable products, whether it can enable businesses to provide better services for consumers. We have many channels to spread word of mouth, so we do not mean that we must combine with LBS. Moreover, in a certain period of time, our ability and energy are limited and we can not do anything. So we will focus on what we should do and do at present, and do well in it.

New leader: the advertising war in group buying industry is in full swing. Is the 24 ticket overly low-key?

Du Yinan: in the process of starting a business, it is important to look at the road and pull the cart. Our energy is limited. In this rapidly developing industry, I must know what I should do at present. Then we choose the first thing to do, and the other way is to look at the road. This is very critical for us. Brand building is really important, but it needs to know when to do the right thing, and before the Jingdong mall is big enough, many consumers without shopping experience may not even hear about it. My understanding is that when time and energy are limited, it is probably more important to do things in a down-to-earth way than publicity. In a word, we should make reasonable decisions according to our actual situation.

The essence must be "Root Seedling red".

New leader: as an operator, what do you think is the essence of group buying?

Du Yinan: I personally think that the most important thing is to "root the seedling red". From starting a business to doing well, it is a slow activity and a "root" to "Miao Hong". "Root" is the most essential thing of an enterprise. Only when we have done the core of the essence can we get the recognition of the market. Group buying website is a platform for grafting merchants and users. In this business mode, the core of our business is our local businesses. Truly serve local businesses, meet their needs, carry out corresponding marketing and promotion. With the help of the Internet, they can serve these local businesses well and help them effectively acquire users. How to serve well? That's what can be done, not only the one-time customers, but also the whole customized marketing plan for the business, and ultimately help businesses find loyal customer groups.

But at present, most group buying websites do not understand the true meaning and do not know how to operate, and do not know which details are worth paying attention to. When they do not understand, they are unable to educate businesses. As a result, both sides are playing a game that they do not understand, so there are many loopholes at present. But in general, the essence of this marketing mode is beneficial to businesses and consumers, and will gradually be recognized by them.

New leader: which link is the core of group buying website's internal management?

Du Yinan: the biggest problems of every company are human problems. Including personnel recruitment, training, management and so on. Because the group buying website is ultimately providing services, and there are mainly two channels for service businesses: first, your tools are better, that is, technical means, identification methods, and hardware. Another 70% share is soft factors, including the quality of employees. In the case of little difference in strength, the cooperation between a business and which website depends to a great extent on your front-line staff. Does the business agree with the professionalism of the website staff? Because group buying website is not selling things, not selling technology, but selling services.

New leader: how do we make the 24 voucher for the core talent cultivation link?

Du Yinan: we also need the root of Miao Hong. For example, when planting a tree, the seed is better first, not all seeds will germinate. After planting, you have to spend time pouring trees, planting, fertilizing and so on. Specifically, there is a like-minded team at the beginning of the business. On the basis of relatively good DNA, expanding the number of people and combing the values at the same time is watering and fertilizing.

In a rapidly developing enterprise, humanization is very important when there are lots of people. Because in many cases, employees' increase and company strategy are hard to match. Therefore, when the system can not cover all the problems completely, it is certain that some principles and basic values should be recognized to ensure that your employees make a principled judgement when facing different situations. For entrepreneurs, this need to be cautious. Culture is irreversible. If we did not build a reasonable corporate culture at the beginning, it would be very difficult to wait for the 4000 person to attach importance to cultural construction. {page_break}

Difficulty in marching towards the second

In the fiercely competitive Internet market, the winner takes all the food and grasps the entry to grasp everything. Similar experiences are everywhere. Baidu, Tencent and Alibaba have already controlled the big pattern of the Internet market.

Whether it is browser, search or input method client, Sogou has its innovation, but in these three areas are ranked third of Sogou, and its future prospects?

For Sogou, at present, it is actually the most delicate, complex and challenging moment. What is Wang Xiaochuan thinking about this time? What is the strategy of Sogou?

"Product quality and market strategy are like two hands, one can not be less." Wang Xiaochuan said he did not like to flicker, and when he talked about his plan, he seemed very real: "at the end of this year, in search, we will strive to surpass Google, and in the middle of next year, we will strive to become the second place in the browser."

Quite frankly, the biggest task for Sogou and Wang Chuan Chuan is to march from the third to the second.

In this process, Wang Xiaochuan emphasized the ecosystem very much. "We hope to build a win-win network ecosystem with more third party application developers based on better response to user needs." Because Sogou is a company that Sohu and Alibaba cooperate with, and Sogou can maintain more open cooperation with the industry. "We can cooperate with Baidu and Tencent." in Wang Xiaochuan's view, the innovation and upgrading of products will benefit not only users and Sogou, but also the ecosystem built by Sogou browser based on product platform.

At present, the Sogou browser platform has not only formed a closer cooperation with the general web site, but also attracted a large number of application developers in the third party application and skin of the box. For example, Sogou browsers can bring more traffic sharing to cooperative websites. Taking DouBan FM and Renren as an example, traffic increases significantly after access to web pages.

In Wang Xiaochuan's vision, another advantage of Sogou is that Sogou is not a browser in individual combat, but a three-dimensional battle array that is "browser + input + search" and "three carriages". Whether browser, client or search, is the main entrance of traffic entry. In this strategic layout, the huge user of the input method 300 million can bring the installed capacity of browsers, while browsers can enhance the flow of search; in turn, search can optimize the thesaurus of Sogou input method, interlocking and promoting each other.

"It is appropriate to talk about opening up with influence. Now Sogou browser has a certain market base. We hope to let business partners and developers share the growth of Sogou high-speed growth." Wang Xiaochuan stressed that the opening of Sogou will be orderly and thorough, and truly promote mutual trust in the industrial chain and build a win-win ecological circle.

According to the analysis of insiders, from the perspective of business mode, Tencent is open to users; micro-blog opens social connections; Baidu and 360 open traffic. The Sogou browser is meant to be integrated and open, from desktop interaction to traffic to users, and open to the network ecosystem.

Although Sogou has a three-dimensional and omnidirectional layout, the challenge is enormous. Can Wang Xiaochuan bring his Sogou to a new position with unique personality and innovative ideas? Can Sogou's different new models affect the existing Internet market structure? Let's wait and see.