Shoes And Clothing Enterprises Watch &Nbsp, And Worry About Orders Next Year.

As we all know, the United States is the second largest export of Wenzhou's foreign trade. market 。 According to the latest statistics of Wenzhou customs in July, Wenzhou's exports to the United States in the first half of this year amounted to US $912 million, an increase of 26.98% compared with the same period last year. Shoes, leather and clothing are the main products exported to Wenzhou by the United States. In this regard, many shoe and clothing owners worry that the downgrading of the US credit rating may make the US economy more depressed, resulting in a reduction in US national consumption, which will directly affect next year's orders. "Like the financial crisis of 2008, it didn't feel too great at the beginning, but later on, Order Until the second half of 2009, it continued to slide and barely breathed back. Our current orders are fixed at the beginning of this year, and will be closed by October. It seems that we should prepare for the next year's orders. " People in the industry say so.

"Fortunately, we have done little in the US market and are not afraid." Shoe industry in Wenzhou Exit Zheng Yunshou, manager of the business department of one of the big families, has a lingering fear that "the RMB exchange rate fluctuates greatly against the US dollar in the past few days. If many orders are not signed, there will be a certain amount of floating space left, so it is likely to lose money." For example, he pointed out that in general, when signing contracts with clients, the exchange rate will be estimated and the profit margin of 3% to 5% will be increased in price to cope with the exchange rate increase. However, after all, exchange rate fluctuations are difficult to grasp. For example, when the order is likely to be placed, the exchange rate of the US dollar to RMB will be 6.7, and it will drop to 6.43, or nearly 5%. "At present, domestic raw materials, labor, financing and other domestic cost elements are high, and the profit margins have narrowed. Once the exchange rate fluctuation is too large, foreign trade enterprises will be more vulnerable."

It is true that, while watching the changes, making preparations has become the consensus of foreign trade shoe and clothing enterprises. "Through the test of the financial crisis, we are deeply aware of the truth that everything is predetermined." Zhu Jianyong, chairman of Jindi footwear industry, said that, on the one hand, it is further strengthening the construction of overseas early-warning system; on the other hand, it is trying with some long-term partners to make RMB settlement in cross-border trade, so as to minimize the impact of the depreciation of the US dollar. And vigorously developing new markets has become another magic weapon for many foreign trade enterprises. "In the past two years, Wenzhou's exports of spectacles have been thrived in the South American market, and the proportion will exceed the US market." Ye Zijian said that after the financial crisis, many glasses enterprises have realized that they can not rely solely on the European and American markets, and need to open up a new "blue ocean". "The gradual maturity of the South American market can make us relatively calm in the face of the US debt crisis." The same situation also appears in shoes and leather, clothing and other foreign trade enterprises. "ASEAN market is developing better, and is gradually forming a new growth pole." The head of the Wenzhou clothing trade association's foreign trade branch said that Wenzhou's clothing was mainly concentrated in the European market in the traditional overseas Chinese trade. In recent years, the ASEAN and Russian markets have further stepped in and received some results.

Some keen shoe clothing enterprises advance the layout and go directly to the US market. However, the reason why it has entered the US market directly is that these shoes and clothing enterprises began to transform and upgrade earlier, and developed products of high technology, energy saving, environmental protection and high added value, so they can be relatively calm when facing the factors such as exchange rate fluctuations and high cost.