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The Real Buyer Is Expensive.

2011/8/11 8:28:00 85

Some netizens say that they have a high-end clothing store. Customers come to pick up clothes in the shop. Whenever a price is quoted, most people say it is expensive. "When I listen to the customer's" expensive "word, I break down. I have no profit to sell. Why is it too expensive?

except

Couture

In any industry, there is a problem of "expensive". How can customers not be too expensive?

Buddhism

righteousness

What is "expensive"?

Net friend (Zi Xuan):

The so-called "expensive" means people feel that

commodity

The price is not in line with the value.

For example, a pair of shoes of 100 yuan, but to sell 200 yuan, this is called expensive.

But customers are not businessmen, do not know how much the value of goods, how can we decide whether to sell "expensive"? "How much money" is not determined by merchants, but through shopping guide, product performance, the formation of a sense of customer mind.

Net friend (white):

Since the "value of money" is felt by customers, how can customers feel that they can not only lose money but also buy products at a reasonable price?

Feeling is the state of people's reaction to another.

So, how do we feel? Actually, feeling is a very emotional thing. It fully mobilizes the perception organs of customers such as hearing, vision and touch to enable customers to perceive, thus occupying the minds of customers. It is especially pointed out that the guide buyers should plan and purposefully take the initiative to mobilize the customers' perception.

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Analysis

Too expensive is the normal psychology of customers.

Net friend (Kai Xinxiong):

Buying and selling is not the same. The price you set is reasonable and customers will say it is expensive.

Everyone has this mentality.

Netizens (sounds of nature):

Customers may not really accept your product.

product

You need to borrow "expensive" to give yourself a step.

Netizen (wind bell):

It's because he wants you to give him a cheaper price.

In fact, selling things is negotiating with customers. It is necessary to master some negotiation skills and psychological knowledge of consumer behavior.

Creative friend (Yao Yin):

There are usually three types of customers who are expensive.

Class a customers think your products are not worth this price; B class customers, products are really good, but the price is too high for me to buy; C class customers, your products are really good, but they exceed the purchase budget.

To enable customers to feel the value, shopping guide must use various means to fully mobilize the various sensory organs of customers, so that customers realize that the price of the product is less than or equal to the value, so it is very important to invite a good employee.

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solution

Transfer customer attention

Net friend (Yun Hai):{page_break}

I feel that clothes are expensive and inexpensive, which have a lot to do with the location of clothing stores.

Netizen (Yan Yan Yu Fei):

Let customers first be interested in clothes.

Let customers feel value for money and help customers to analyze whether they are suitable for this dress.

Netizen (let my heart fly):

The clothes you sell should have their own characteristics. He is too expensive. You must introduce the advantages of your clothes.

Net friend (entrepreneur Zhang):

The key is to see your attitude and skills.

Netizen (Brazil):

Seize the letter customer mentality is good to sell.

Net friend (Shen Du):

You told him that he was the 1000th to say that your clothes were expensive, but the first 999 were still buying your clothes, and they were all very well informed.

Net friend (Kai Xinxiong):

Transfer customers' attention from the style, quality and workmanship of the product.

Net friend (entrepreneur):

How to look at people's quotations needs to be slowly tempered. There are both expensive and cheap ones.

Just let customers feel that this is for him to prepare, tailor-made, spend the money worth it.

Creative friend (Qiu Tian):

Sales is a knowledge, a good master is a realm, find a good location, good service targeted customers just fine, a commodity can not satisfy all customers.

In fact, it is not scientific to blindly pursue cheap. Some cheap things are not necessarily good things. If the price is one point, if the price of pure gold is cheaper than that of imitation gold, then we have to think about the authenticity of commodities.

Therefore, it is necessary to judge the authenticity of the premise and decide whether it is expensive or not.

Discussion

Increase sales content and price level

Net friend (Qiu Ye):

Some businesses will deliberately raise prices and other customers to bargain, or to give customers discounts, so as to earn high profits.

However, many customers are not only consumers, but also businessmen themselves. This means, even if they can earn short-term benefits, will not last long.

But on the contrary, some businesses are selling at a super low price in order to make the business look prosperous, so that although they can attract customers, people say, "cheap is not good."

Too cheap things will also frighten the guests away, so even if there is a loss, there will still be many people doubt your product quality, so we should pay attention to the high-end products and the pursuit of high consumption of consumers.

It is the key to avoid the idea of "expensive" that it is suggested to increase sales contents, price levels, and sales methods.