Dongguan Humen Integrated Clothing Business Will Face Risks And Pressures

Humen's development is inseparable from clothing.

So in

Do not make traditional costume industry.

New Humen

And the name of the city will rise next to a new landmark of 70 levels - Private headquarters economic building (provisional name).

The Humen chamber of Commerce building project, which has been planning for more than 10 years, will be located at the junction of Guan Yong Nan Road and new old Bai Da Road, with an investment of 2 billion yuan. It is estimated that construction and operation will be completed within three years.

Humen international shopping center is also an all-around, multi-functional international shopping center, which is located at the core of clothing brand. It integrates shopping, business, catering, entertainment and so on. Humen international shopping center aims to build Humen's "city leader of thousand strong towns".

According to the person in charge, the project will be completed by the end of this year. The project covers an area of more than 50 thousand square meters with a floor area of 170 thousand square meters.

The total investment is more than 580 million yuan, which is intended to build a Humen clothing brand headquarters base.

Humen landmark Plaza, one of the most popular buildings in Humen, occupies a total area of 69480 square meters.

It is worth mentioning that the first phase of the project also has a commercial square covering 40000 square meters and a total of five floors, some of which are planned to be the flagship store of the rainbow Southern China region, which is expected to be settled in September this year.

Unlike other commercial projects in Humen, landmark Plaza has chosen to build a comprehensive business that integrates business, catering, entertainment and leisure.

The "land one avenue", which was built by people and control commercial shares limited, has built dozens of garment trading markets across the country, but this Humen development has not chosen to be a pure clothing store.

It is understood that the first avenue will invest in Humen to build a supermarket with more than one million square meters.

At present, the first phase of the project is 450 thousand square meters.

However, the first phase is not all used to invest in the clothing industry, of which 150 thousand square meters are used to invest in catering, leisure and entertainment.

Humen apparel industry as a whole upgrade

Humen clothing has gone through the stalls, shopping malls, expanding markets and creating brands. Now the industry of fashion capital is heading for the upgrading of clusters.

Why does the new business or the soon to open business do not choose to be a traditional clothing industry in Humen?

Looking back at the history of the clothing industry in Humen, Li Shushen, who has been in the fashion business of the Yellow River for over ten years, has the feeling that his figurative costume is related to the Humen rich: the hen lays golden eggs and the clothing is the cradle of many wealthy people in Humen.

Humen has a long history of clothing.

Li Yi, manager of the marketing department of Ruifeng home, said that the clothing industry has always been a business card for Humen business. However, because of the fact that the traditional clothing industry in Humen is subject to traffic, consumption and other cities' competition, the clothing trade market is relatively saturated and the competition is fierce.

If the commercial body of the clothing industry is blindly done, it will eventually be rejected by the market and will end up with poor management.

At present, the newly opened commercial complex will no longer be single but diversified, which is in line with the current situation of Humen's commercial development.

"Humen is one of the origins of clothing, especially the influence of southern style clothing. Therefore, we want to build Humen's project as a source of supply for the whole country. The main road of Humen's construction is not to divide the cake, but to enhance the development of the whole Humen's clothing, and to break the bottleneck of its development."

The Humen merchants manager of the 1st Avenue is looking at the role of "one avenue" in Dongguan.

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The traffic flow of Humen bridge is still going on, and Humen's clothing stores are everywhere.

According to incomplete statistics, there are more than 20 large professional clothing wholesale stores in Humen. There are many advertisements related to clothing flying in Humen.

Zheng Hao, marketing director of Humen one avenue, can't help feeling when he talked about his project. Today, more and more clothing companies who choose to leave or have no choice but to leave are telling Humen that the dance of pformation and upgrading, which is all fashionable and famous for both clothing and fame, is about to be opened.

Ma Nan, director of marketing of Dongguan Jiahong Group Co., Ltd., believes that the emergence of many commercial businesses in Humen is reasonable.

Because the urban complex is a property form at different stages of urban development.

Dongguan's economic support and population base support the emergence of the urban complex.

Business upgrading has multiple advantages.

Attracted by the huge aura of the urban complex, some people believe that the world has entered the era of "leading role" in the urban complex, and even the competition between urban economic development depends on the urban complex.

As a result, the local government has helped fuel the enthusiasm of developers, and the urban complex has entered a high-speed construction stage.

Li Yi believes that Humen's comprehensive business will usher in many opportunities.

First of all, the rapid development of urbanization in Humen, and commercial real estate is an important part of urban development supporting. Urbanization can not be without business, and small scale, low starting commercial real estate is increasingly unable to meet consumer demand.

Secondly, based on the promotion of municipal construction, employment and taxation, commercial real estate can not only be targeted for tendering, but also in the two or three line cities and even listed as investment promotion projects. In order to prosper the regional economy, the government can give up short-term interests and developers are relatively low in cost.

Thirdly, with the development of the Dongguan light rail and the Pearl River Delta Intercity Railway, the perfect pportation facilities will lead to the great development of Humen's commercial real estate in the future.

In Zheng Hao's view, the main road in Humen is a project that combines "heaven, time, land, and people".

Zheng Hao is so analytical.

Days.

With the revival of the world economy, the influence of China's garment industry in the world will be enhanced again.

With the vigorous advocacy and support of the state, provincial and local governments, Humen will once again represent China's pride in the world.

Geography.

The numerous international airports and international wharves will greatly shorten the distance between Humen and the world. The establishment of the Pan Pearl River Delta pportation center will enable Humen to assemble fashionable elements such as Hong Kong, Shenzhen, Wuhan, Zhuzhou, etc.

People and.

Hongkong's listed enterprises and Humen's one avenue of business construction are closely related to the interests of enterprises and the interests of Humen's garment operators. The 80% independent operation mode is used to discard the drawbacks of traditional commercial estates, which are mainly sales oriented and do not pay attention to management. The most perfect stage is set up for Humen's "pformation and upgrading dance" from location planning, project construction and operation management.

For the private headquarters economic building, which is about to break through the ground, Rongda, chief executive officer of Dongguan City Real Estate Development Co., Ltd., a developer of famous city, said that it is very much anticipated that after the completion of the private headquarters economic building, commercial buildings will be formed with the wholesale market of clothing, fashion publishing center and Convention and Exhibition Center on the other side of the building. "Chen Lihua"

In an interview with reporters, Chen Lihua said that the reason why the name of the city has changed the positioning of the project into a commercial body dominated by shoe wholesale is a comprehensive consideration of the surrounding factors: at present, the development of the clothing industry in Humen has already been saturated and the competition is more encouraging.

There are two favorable factors in the wholesale trade of shoes. One is the rich supply of the world's shoe base, which has thick streets. The two is that the leather goods city of Humen is rich and has a certain degree of market recognition. The emergence of the name shopping city can enlarge the market of the footwear industry and attract more shoe buyers.

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Integrated business will face risks and pressures.

For the emergence of these complex or similar complexes, Ma Nan believes that developers will face many risks.

Because the town of Dongguan is scattered, the population structure is dumbbell shaped.

The concept of the main urban area has not been highlighted so far, so the survival of the urban complex in Dongguan is relatively difficult.

There is still much to worry about in developing the complex in the Dongguan environment, especially when the intercity light rail is completely landing in 2016. There are the concept of urban light rail in the Pearl River Delta region, including the large number of medium-sized cities and quasi second tier cities throughout the country, in Dongguan.

There will be a number of MTR related properties and light rail properties that will come into being in the market.

This is a trend of development, but the risks and pressures faced by the above complex will be more. There will be a large number of so-called urban complexes in other towns, such as Changan, Humen and Liaobu.

However, "blind development and over optimism have led to almost every city's failure complex case, which has had a negative impact on the sustainable development of local businesses."

Dong Li, the Deputy Secretary General of the China Federation of urban commercial network construction and management, pointed out that there was a deep study of urban commerce.

In Li Yi's view, the commercial complex of Humen complex is also full of challenges: whether developers have sufficient funds to support the operation and development of commercial real estate; whether developers have strong professional skills to lead businesses to follow the commercial complex and form a good cash flow pattern.

These are problems that developers have to think deeply about.

In addition, we should establish a brand name incentive mechanism, create a strong fashion culture atmosphere and introduce professional talents, and improve the urban environment and natural ecological environment in Humen, and create a new Humen that is suitable for business and livable. From "attracting capital" to "attracting people" and "attracting wisdom", we will attract high-end talents to settle in Humen with favorable living conditions and favorable environment.

This is the direction that Humen needs to focus on and strive for in its business pformation, Li Yi said.