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Flocking To Renew, Exhibitors Gathered In Shanghai Shoe Exhibition

2011/8/2 9:25:00 31

In July, the 100th Shanghai shoe industry leather exhibition and the exhibition of famous brand shops were launched in full swing.

With the aim of "all for the Chinese market", the shoe fair focuses on channel docking, attracting many domestic and foreign brand concerns.

After the opening of the exhibition, the shoe exhibition immediately welcomed the renewal of the exhibitors at the previous exhibition. The scale of the booth was enlarged compared with the previous ones. The booth area of individual exhibitors has even increased by five times.

According to the organizing committee, many international brands such as BELLE group, rookie group, Japanese Thai, Kangnai, PLO-CART and other international brands such as NARINI, FEGLAR, France CARVEN, Italy Renaissance hall, HISPANITAS and so on have signed the 100th Shanghai shoe leather show fair, and the number of booths has increased a certain proportion compared with the previous session.

Among them, the largest growth group is the rookie group.

Benefiting from the brand promotion and docking effect of the last exhibition, the rookie group took 30 booths at the exhibition, and the four major brands of the group converged on 6 booths at the previous exhibition. Now the exhibition area has been doubled by 5 times.

In addition to the area expansion, some of the renewal brands are also actively sponsoring the organizing committee's activities, such as the Figuel brand of Singapore, which has begun sponsoring the events such as reception dinner and live show. Besides, some foreign brands such as Italy's Nino la la luggage, French card leather, Germany Rieker and other international brands have benefited from the ninety-ninth exhibition.

Domestic channels

The good results of the brand show that they will participate in the 100th Shanghai shoe fair.

Xue Lijun, general manager of Shanghai Baicheng Business Service Co., Ltd., the exhibition organizer, told reporters that the renewal rate of the last exhibition has reached about 78.5%, creating a good start for the 100th Shanghai shoe exhibition.

According to its introduction, the exhibition work can achieve such immediate results, mainly from the outstanding results of the ninety-ninth exhibition.

It is reported that the ninety-ninth exhibition will actively introduce the electricity supplier forum and will

Department Store

For the first time, the terminals, such as chain shoes city, moved to the professional docking Exhibition for the first time, which further widened the scope of exhibitors' channel docking. This is unprecedented in domestic shoe exhibitions.

At the same time, the Organizing Committee of the exhibition has effectively promoted the docking effect of exhibitors through on-site in-depth services and continuous follow-up of exhibitors' docking progress, and has won high praise from exhibitors.

On the ninety-ninth stage of the exhibition, which was carefully constructed by the organizing committee, the major brands were brilliant. The BELLE group map store showed its distinctive channel advantages in the new sales mode.

Paul Getty also improved the performance and activities of the 99 exhibition, and achieved a lot of achievements in brand display, image upgrading, channel docking and resource integration.

The Italy Renaissance took eight big brands to participate in the exhibition. The shoes and leather products brand was unique, and held in-depth talks with the department stores purchasing staff at the exhibition, and reached cooperation with the Jingdong platform, such as e-commerce platform.

The performance of the exhibition brand at the ninety-ninth exhibition site and the result of the exhibition made the head of Taiwan thin leather shoes deeply regret the exhibition, and initially set the booth for the 100 Shanghai shoe exhibition.

It is understood that "China footwear industry leather goods fair"

Famous name store "

In 2012, the exhibition was renamed "the 100th Shanghai footwear exhibition" and the "famous brand shop" docking exhibition.

This renaming has profound implications.

As an international metropolis, Shanghai has a certain voice in the domestic and foreign markets. The exhibition aims to create an international shoe exhibition, so that people in the industry can see the direction of the development of shoes and leather products more intuitively and conveniently, so that the brands focusing on the domestic market can more effectively integrate resources.

At the same time, the Shanghai shoe show will also add a city name card to the venue to enhance the image of China's footwear industry, like the world's other three shoe exhibitions, with the increasing international influence.

According to the briefing, the 100th Shanghai shoe leather exhibition will introduce more international two or three line brands and domestic second tier brands, and international brands will account for 2/5 of the number of exhibitors. This will lead domestic brands to integrate with the international market and enhance the interaction and integration of the two.

In addition, more than 12000 professional spectators will be the main force of the exhibition, introducing these domestic and foreign brands to the Chinese market to provide consumers with colorful and colorful merchandise feast.

The exhibition organizers said that the Shanghai shoe exhibition will become the most influential professional shoe channel docking platform in China through continuous improvement and development.

At present, exhibitors, channel providers, professional spectators and exhibition halls are expanding further.

The 100th Shanghai footwear exhibition will be held in Shanghai Everbright Convention Center on 26-28 May 2012.

We should strengthen the further communication between exhibitors and the national high-end department stores, large and medium-sized retail chain shoes city, e-commerce platform, high-quality agents, franchisees, design and research institutions, and achieve comprehensive and three-dimensional services.