When Luxury Stores Locate In Guangzhou, What Are We Talking About?

New brands build new landscapes

The opening of the famous store in Guangzhou, which started from the end of April this year from GUCCI back to Libai square and then to the opening of Hermes new store in late May, has added a fire to the market of Ping Heng. But the real climax is the grand opening of LV at the end of July, and the appearance of many international brands such as Chanel, Dior, Miu Miu, Tiffany&co, Omega, Prada, Salvatore Ferragamo and Ferragamo in Taigu Hui.

The industry estimates that before the national day, and the opening of the shops is coming to an end, we can see a completely different new atmosphere.

Southern China, a unique Chanel, has always decided to set up its bridgehead in Southern China in Guangzhou.

Rumors about the shop opened up in the fan group for more than a year. Later, after waiting for Tai Koo Hui test industry, it was finally seen in the shopping mall that the Chanel store was being decorated and the huge posters of the season proved to be true.

In addition, at the end of June, the brand promotion team, which came to Guangzhou in great momentum, was full of expectation for this mysterious and noble shop.

In fact, Chanel settled in Guangzhou this time, let the local market take a sigh of relief, finally able to stand in front of Shenzhen, the famous luxury brand of Southern China's first store robbed, is barely able to afford the domestic "fashion fourth most" title.

Of course, it is almost impossible to catch up with Shanghai in Beijing. We must work hard to get closer to Hangzhou.

New arrival - - it is learnt that Tai Koo Hui has gathered 70 brands to enter Guangzhou for the first time. Besides Chanel, the Giorgio Armani, which is the most popular Armani clothing, has been reappeared. There are also the most famous American brand representatives Coach, jewelry industry leader Tiffany&co, Italy shoes representative SERGIO ROSSI and so on.

These brands that first appeared in Guangzhou will never be unfamiliar to local consumers, but they were seen in other consumer markets before.

In addition, in order to maintain its own uniqueness, liebai Plaza has also been actively expanding its brand. Recently, it has been making shop adjustments and selecting some brands with unique personality.

The flagship store is all - the natural store is bigger and more imposing. Whether you are a fast fashion brand or a luxury brand, if you can sit on the two floor scale (and is the facade shop location), you will be the focus of the city.

PRADA was listed in Hongkong earlier. In order to create momentum, it is more active to develop flagship stores in major cities. Now the flagship store in Guangzhou's Tai Koo Hui Street is opening soon, adding more excitement to the atmosphere.

But the scale operation of luxury stores in Guangzhou is still not mature enough. If you want to compare with the scenery of Nanjing West Road in Shanghai, it is still a lot worse.

As for the attempt to build a shop with a single family, it may be more difficult to make it in Guangzhou temporarily. After all, the shopping atmosphere here is still lacking in the weather. It is not realistic to expect consumers to go to a certain place and spend thousands of dollars to buy some products, unless they are the loyal customers of brands.

Starlight will shine South

Luxury stores usually invite stars to help us. Although the 27 day's LV opened, we didn't wait for its big friend Gong Li, but the red carpet links made Guangzhou friends see the stars of Hu Bing and Dong Jie. This is a bustling star show in Guangzhou, where star resources are scarce and red carpet activities are lacking.

In the coming August, brand opening activities will start in succession. We may as well guess which stars will be visiting Guangzhou.

Sexy little stars - if you observe carefully, it is easy to see that in some big brands' activities occasions, there are always a few familiar faces. They are not famous, but they are very suitable for the atmosphere at that time. They also dress up to the principle of sexy spectator and embellish the slightly boring situation before Daming star. The representatives of recent times such as Gong Xinliang, Qi Wei, Zhang Xinyu and so on will wear sexy and charming faces every time. They will give the photographers and the ordinary audience a good shot.

In the August, Guangzhou had no choice but to play a leading role.

Small Hua Dan competition -- can be called the small Hua Dan, must be the recent starring in some popular TV drama or shooting a hot advertisement, they are young and beautiful, although the qualifications are not heavy, but wins in the popularity of the topic, every time in the activity occasions, always can attract everyone's attention.

The recent hot representatives can not help but play the leading role in Yang Mi, who is famous for Shaoxing opera. However, considering that the Guangzhou market is more close to Hong Kong and Taiwan stars, maybe they will invite some starring stars in TVB TV dramas or Taiwan idol dramas, such as Niki Chow, Tavia Yeung, Chrissie Chau and Ariel Lin.

Party animal, a party animal with certain popularity and perennial appearance on fashion occasions, including Pace Wu, a representative from Taiwan, and Huo Siyan, Dong Jie, Zhang Jingchu from China.

In addition, in order to better interpret clothing, many brands will invite models to participate in the press conference or the red carpet section, so that they can put on seasonal costumes and make sure that the scenery of neon is guaranteed.

The recent hot targets are Feifei Sun, Qin Shupei and other fashionable stars of the fashionable week of the international fashion week. Of course, there may also be Guangzhou local models to help them. They are the most professional and competent party animals.

Front line battlefields -- every activity will naturally have a bright spot. LV chose stars like Hu Bing, Dong Jie and so on. Then who will be the guests of the CHANEL, DIOR, Tiffany&co, PRADA and other brands?

First look at the relationship between the brand and the stars. The CHANEL recognized friends in the circle are Xun Zhou, Gao Yuanyuan and Chen Yao. The 3 are now the first ladies in the country. But the international reputation is the highest in Xun Zhou, while the high and Yao two people are relatively well-off. But in recent years, Lunmei Kwai has become the guest of the autumn and winter senior custom series conference.

In recent years, DIOR's friends in China include Tang Wei, Li Bingbing, Fan Bingbing and so on. The 3 will never appear at the same time, so long as they can attend one of them, they will become the hot spot of the city media.

From the point of view of celebrity endorsements, it is reported that Omega, which opened around September, will invite Zhang Ziyi who has not appeared in the southern fashion scene for a long time. He feels a bit out of touch with the campaign, but the popularity is still there, and it is estimated that it will not be too cold.

Lin Chiling, who is the favorite candidate for fashion occasions, will also be able to get involved in it. After all, she has all the endorsement businesses and can be mobilized by some one.

The other group is veteran women who can walk around among the big brands. They often have the Queen's style, such as Carina Lau and Michele Lee. They almost maintain good relationship with all brands, and have a high reputation in Guangzhou. There will be no cold season. In the next two months, it is very likely to see their once again gorgeous appearance.

Changing formats or changing consumption?

There is no denying that many luxury brand shops brought by Taigu Hui will definitely change the status quo of Guangzhou's industry. The most prominent point is that the city is no longer the only luxury business district.

From a positive point of view, keeping abreast of the two major business circles helps to make local businesses more prosperous and internationalized.

On the other hand, the landing operation of the brand makes luxury consumption gradually become the norm, rather than the boundless illusory objects hanging high in the sky. At the same time, it will also affect some local brands to improve their competitiveness. Although everyone is not at the same level of competition, the upgrading of the cost environment will naturally lead to the development of the whole industry.

Xiao Ji randomly interviewed several readers who had luxury consumption ability. They all had news about luxury goods entering Guangzhou in large numbers. If they were to implement their own consumption, most of them would be open-minded.

"We all know that price concessions are not comparable to Hongkong or abroad, but they are very convenient. For example, I suddenly thought of buying a gift to give to someone, and I can buy it right away. There were not so many brands in Guangzhou before."

Miss Yu, who works as chief financial officer, is very much looking forward to the presence of these brands, because she has little choice before, and she is not at ease to give it to others for purchasing. She hopes to be able to see with her own eyes the feel of her favorite items displayed on the display rack after work.

Some consumers have a positive expectation of reducing taxes on luxury goods. The more stores enter the market, the more people will gradually become rational.

Ah NICK, a second hand shop, looks at the market in Guangzhou. There are many mature consumers. They will soon understand that the significance of buying a second-hand bag is not to show off their LOGO, but because they really like the connotations of this product. No matter what products they consume, they should have such an attitude.

Reporter's notes

Luxury landing

Recently, most of the topics discussed in the circle are related to luxury brands in Guangzhou. Lace news is the most attractive. For example, a brand suddenly pulled out of the Milky way because it couldn't agree with the subsidy fee for the decoration of the shopping mall, or a brand went to the new expensive business circle in Zhujiang New Town, and its courage was commendable. What's more, guess which brand can break the sales record on the opening day, and who and everyone are scramble for Carina Lau's schedule.

Guangzhou, for a long time, has not been so busy and so popular.

The media in the same city also celebrated that in August and September, they did not have to travel frequently to Beijing and Shanghai because most brands placed their activities in Guangzhou. They thought that they would almost have to celebrate fireworks if they did not suffer any more delays.

But it is also necessary to worry about the supporting environment in Guangzhou. For example, where should the brand be held and where should it be chosen?

Imitate CHANEL to love the Huangpu River, so the location is small and waist to the background of the Pearl River.

Perhaps the application procedure will be more complicated, but it is a good idea. The premise is to clean up the water lettuce on the river.

Or find the most troublesome and most demanding Guangzhou theater in history?

Although they have the backing of Zaha's design to support luxury goods, but if you are out of time, will they switch off and turn off electricity?

It's quite stressful.

To find the west gate house on Ning Ning road?

Alas, there was also a 7788 demolition. Which luxury brand would tell a family legend about a half ruin?

Perhaps, the true fusion process is far longer than we imagined.

Gao Yuanyuan attended CHANEL's opening ceremony at Hangzhou Tower boutique early. She had a high chance of appearing in Guangzhou.

Hu Bing is one of the important guests who opened this LV in Guangzhou.

Carina Lau, who has a strong influence throughout the country, maintains a good relationship with many luxury brands. Her appearance is logical.

CHANEL brand is very fond of Xun Zhou. Will she appear in Guangzhou to participate in the opening of the store?

As the first line of new stores in Guangzhou is coming up, Guangzhou has welcomed the spring of luxury.

The successful operation of brands such as DIOR HOMME represents the maturity of the men's luxury market.

In recent years, Chen Yao, who is popular in popularity, is a list of CHANEL friendly guests. She is most suitable for participating in the red carpet show.

At the end of May this year, the new opening of the expansion of Guangzhou's Libai square shop in Hermes has added a fire to the luxury market in Guangzhou.