Yancheng Autumn Clothing Went Public In Half A Month, And Prices Are Rising.

Affected by the changeable weather this year,

It is reported that autumn clothing prices are generally rising this year.

Market

The mall has been loaded, and the store is waiting.

Reporters walked around the Times Square yesterday, and roughly estimated that autumn clothing accounted for about 25% of the entire store's clothing.

Compared with previous years, the autumn listing time was earlier than at least half a month, and some clothing brands even started a month earlier.

"In previous years, sales of summer clothing will have 6 peaks and valleys, but this year, due to weather reasons, the sales of summer wear has been at the peak stage, and the sales volume in the last band has been sold ahead of schedule."

"Now many customers who choose clothes in the store find that the styles of clothes wait for the same period of time, which reduces the desire to buy and leads to sales," said Wu shop manager of a clothing store in Wenchang.

At this time, the introduction of new autumn clothing is to eliminate the aesthetic fatigue of customers, and to alleviate the pressure of sales.

Lining's salesperson also said that this autumn's early listing was mainly due to the break of code in summer wear, and sales came to an end.

But there are no autumn clothes in the street shops.

"Summer wear is still the main thing."

"The wholesale market is still dominated by summer clothing, and we are not rushing to the autumn wear," Yang boss of a clothing store in the popular channel said.

Reporters also learned from other clothing stores that autumn clothing will normally be listed in late 8.

Asking price

Middle and high-end general inflation, sports brand did not rise

The reporter saw that the price of mid-range autumn clothing was around 600 yuan, compared with last year, about 10% rise.

High grade women's increase is greater, according to the shopping guide in the shopping mall, last year, the same type of high-grade sweater price is around 2600 yuan, this year the price is marked to 3000 yuan, or more than 30%.

In addition, the price of imported women's clothing is also rising, especially in South Korea, India and other places, or 5%-8%.

However, there was no marked increase in autumn prices of sports brands.

"The price of autumn wear in our store is still around 400 yuan / piece this year."

A salesperson from a store said, "the price of autumn shoes this year has not changed much."

Probe into the cause

Logistics and manpower cost are the main causes of price increase.

For the autumn clothing prices generally rose, the reporter learned from all aspects, most of the business autumn clothing price rise and cotton relationship is not big.

According to the analysis of a large department store in the city, low price clothing enterprises are most vulnerable to fluctuations in cotton prices, such as cotton underwear, jeans or cotton t-shirts.

But for high-end women's clothing, cotton price fluctuations have little impact on prices.

Because the middle and high-end garments are more like composite fabrics, rather than a single cotton and hemp and other materials, clothing costs only a small part of the cost.

The main reason for the increase in the price of high-end clothing is the continuous increase in logistics, manpower and publicity costs.

Clothing manufacturers responsible person revealed that the rise in autumn clothing prices, there are three main reasons: first, the rising labor costs, causing great pressure on the garment industry; two, the land tax, property tax and so on will be calculated in the manufacturing cost; three is the price rise of raw materials, but this is no longer the main factor compared with previous years.

She Xiaojun, manager of tiger leopard group, told reporters that some brands may be in a promotion period, which will also affect the price positioning of the brand.

Hot buying

Buying summer clothes is still the first choice.

"The main thing is to look at summer wear. Every year when the end of the season is cleared, they will stroll around, and most of them can find some affordable and beautiful brand clothes."

Miss Wu of the public said, "now the autumn dress is just listed, the price is relatively high, and the weather is hot, so there is no intention of buying autumn clothes yet."

In a clothing store marked "full summer wear 50 percent off", there are still many customers trying on clothes.

A lady who just came out of the fitting room told the reporter that the dress she had seen a few days ago was still over 300 yuan. Now it costs only 150 yuan, though it is a summer dress style, it can still wear one or two months, and 50 percent off is very cost-effective.

As for the general price increase of autumn wear this year, Ms. Wang said: "before the summer wear is already higher than in previous years, it is not surprising that the price of autumn clothes is rising."

But Ms. Wang also said that the current choice of clothing is still dominated by summer wear and is not yet intended to buy autumn clothes.