Guangzhou Zipper Factory: Value Orientation Of Brand Building

According to statistics, China is already the largest zipper production country in the world. Most of the countries and regions in the world have their own zippers sold in China, and almost all kinds of zippers are sold. zipper China can produce. Some enterprises in Guangzhou zipper factory appear in the development of these years. Vitality 。

In contrast, China lacks the world brand. Many experts and scholars hope for private enterprises. As a private enterprise's regular zipper, it is faced with a severe test of improving competitiveness in an all-round way. Experts believe that the competitiveness of Chinese private enterprises should first be enhanced from culture. At present, the average life expectancy of private enterprises in China is only 2.9 years. This is not only because of the lack of professional management teams, but also from deep roots to explore some problems and weaknesses of Chinese private enterprises.

As we all know, many private enterprises in China have been prosperous for a while. Giants, three plants, and small bullets are shining brilliance. As a result, the real giant fell down, three fell down, and the overlord fell. How can we not? Recommit the same error It is worth pondering, especially for companies like jingzipper.

People predict that 60% of China's private enterprises will go bankrupt in 5 years, and 85% will disappear in 10 years. This is not alarmist. Moreover, this is in line with the objective rule of superiority and inferior. If private enterprises want to survive and develop in the brutal market competition, they must be short of effective management. Time to build professionalism. Administration The purpose of the team is that private enterprises should make great efforts to form an enterprise culture idea and atmosphere suitable for modernization in the enterprise.

There is still a common problem in Chinese private enterprises: employees do not form common values and codes of conduct in production and operation activities. As enterprises, they should pay more attention to the humanities and attach importance to the importance of people to enterprises.

As mentioned before, jingzipper can spare no efforts to create excellent corporate culture, and has achieved remarkable results. However, compared with the excellent enterprises in the world, there is obviously a big gap.

Every country's enterprise has its own distinct characteristics, because the corporate culture is based on the national tradition. Employees are loyal to enterprises and enterprises are loyal to the society and the country. It is reflected that in Japanese enterprises, employees should be responsible for the company. Thanksgiving The performance of loyalty is to dedicate oneself to work and strive to create profits for enterprises. This is based on such an enterprise culture and plays a very important role in promoting the development and expansion of enterprises. At such a height, enterprises should recognize their own gaps.

With such a high standard, no matter whether it is a zipper or other Chinese enterprises, there is no reason to be proud. Entering the twenty-first Century, the development of corporate culture is showing a new trend. People are more and more aware of the fact that when an enterprise's brand product has already worked hard in the competition of material factors such as quality, price, service and so on, and it has been hard to break through, a non-material factor is also a cultural factor. Once famous brand competition is introduced, sometimes it can produce unexpected results.

Strict requirements for product quality, new responsibilities for consumers, dedication and loyalty of the internal staff have all been organically integrated, forming a very valuable spirit. To create excellent enterprises and build first-class brands is by no means accomplished by writing slogans.

Values have always been regarded as the core of corporate culture. Excellent enterprises have the values of employees and enterprises, so that employees can enhance their sense of ownership and grow together with their enterprises.

This is the personification of enterprise values.

China's private enterprises need to create their own excellent enterprises, and they also need solid efforts to create their own corporate culture on a down-to-earth basis. A successful enterprise is always putting people first and putting people in the most important position. Only when we reach this level can we create a truly well-known brand.

We also need this altitude and level interpretation. Sincere 。

China's private enterprises need to innovate. Enterprises in Guangzhou zipper factory also need innovation. Only in this way can we create a world-famous brand.