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The Top Ten Luxury Brands In The World Come Out Of &Nbsp; LV Tops The List.

2011/7/28 15:29:00 35

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List Of Luxury Brands

MillwardBrownOptimor

Market research company unveiled the latest ten phase.

Luxury brand

Ranking List.

It is not

pure

The ranking of sales figures is the total number of brands.

Overall strength

From the brand's history, culture to brand positioning, and then to the market situation and so on.

Chinese

Super rich

They bought 1/4 of the world's luxury goods.

According to data from the World Luxury Association, wealthy Chinese spend 8 billion 600 million dollars on luxury goods, and China has surpassed the United States as a well deserved luxury country in the world.

But at the same time, we also see that in addition to the acquisition, China does not have a luxury brand that it really accumulates.

There is still a big gap between Chinese people's ability to consume luxury goods and their knowledge of luxury goods.

MillwardBrownOptimor market research company released the latest ten ranking list of luxury brands.

It is not the ranking of pure sales figures, but the overall strength of all aspects of the total brand. It should be considered from the history, culture, brand positioning and market situation of the brand.

This latest ranking includes many brands that you already know by default, including some brands that are among the top brands through continuous development efforts.

The most important thing is that we can learn from the ranking of these luxury goods the concept of consumption and the subtle changes in the soft and hard power of different countries. There are, of course, more profound reasons, not just simple luxury.

LouisVuitton

First place: LouisVuitton

Brand value: $19.78billion

Comment: LouisVuitton concentrates brand attention on the traditional value of travelbrand, and pays more attention to brand culture.

"It's too expensive.

But you can appreciate it and enjoy it. "

Hermes

Second place: Hermes

Brand value: $8.46billion

Comment: Hermes has acquired the new brand of China and ShangXia, which is the main Chinese market.

Gucci

Third place: Gucci

Brand value: $7.59billion

Comment: Gucci, in collaboration with the world-renowned art auction house Christie 's, has launched an exhibition and recycling auction of Gucci antique handbags worldwide. This is the first time Gucci has worked with auctioneers to identify Gucci's brand status through exhibitions and auctions.

Chanel

Fourth place: Chanel

Brand value: $5.55billion

Comment: Although Chanel's handbags, cosmetics and perfume are all hot selling products, customers who buy ready-to-wear are few.

However, professionals are generally optimistic about the Chanel environment, and as the economy progressively improves, it is predicted that the trend of Chanel will rise in the next few years.

Hennessy

Fifth place: Hennessy

Brand value: $5.37billion

Comment: for very simple reasons, --Hennessy is very popular in China.

Rolex

Sixth place: Rolex

Brand value: $4.74billion

Commentary: jewelry and clocks were the most affected luxuryproducts during the financial tsunami.

Moet&Chandon

Seventh place: Moet&Chandon

Brand value: $4.28billion

Comment: though worse than last year, Moet&Chandon has always been the world's top champagne brand.

The so thin camel is bigger than the horse!

Cartier

Eighth place: Cartier

Brand value: $3.96billion

Comment: the worst performing among the ten brands is that the overall sales volume of Cartier is not ideal. Both sales of specialized stores and sales of other agent retailers have declined, below the expected value.

Fendi

Ninth place: Fendi

Brand value: $3.20billion

Comment: Fendi has a prominent position in the US market, and its handbag design is often the Itbag of the season. Its performance in the Asian market is also stable.

Tiffany&Co.

Tenth place: Tiffany&Co.

Brand value: $2.38billion

Commentary: the classic luxury jewelry brand is expanding rapidly in the Chinese market.