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"Winning The Terminal To Surpass Dreams" Kate Children'S Shoes Launched The First Retail Elite Training Camp

2011/7/19 10:31:00 86

Shopping malls, such as battlefields, face fierce competition in the commodity market, in the face of brand like forest store competition, well-known enterprises have been using all means, marketing strategies emerge in endlessly.

With the continuous development of enterprises,

Kanding brand

Visibility and reputation continue to improve, terminal construction in the operation of the entire brand is becoming more and more important.

In order to strengthen the terminal of the kart terminal

Operate

Management ability, to create a strong sales force and improve the overall quality of sales staff, Kate (Fujian) children's products Co., Ltd. launched the first retail elite training camp ceremony from July 6, 2011 to 10, and more than 120 regional general agents, shoes and clothing store managers and branch supervisors from all over the country participated in the training meeting.

Huang Chengcai, general manager of Kate company

For the terminal training session, the senior leaders of Kate paid great attention to it. Huang Chengcai, the company's general manager, came to the scene. He used humorous and progressive teaching methods to introduce the company's brand culture and development, terminal equipment and product positioning, product categories and product characteristics, and made an important opening for this training meeting.

The training group invited Xie Han Yuan as the training lecturer, and from a professional point of view, Ms. Xie began to analyze the current situation of the footwear industry from the perspective of children's wear market.

When it comes to terminal competitiveness, Ms Xie stresses that "time, place, and people are the key factors for success or failure."

With the theme of "visual marketing", the retail team of kart elaborated the importance and specific implementation methods of the shop visual marketing from the store atmosphere, the props and the Chen Li.

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Teacher Xie Hanyuan is giving lessons.

During the three day training, the members were free to form Ninja Turtles, the strong team, the dragon team and the Zhisheng team.

Members of the team share experience and experience. Under the careful guidance of professional training lecturers, all the students are enthusiastic. They take part in various development activities and games enthusiastically. Through lectures and team exercises, the students have not only learned systematically the professional knowledge of the terminal store operation management and the core strategy of the shop performance improvement, but also have acquired the relevant practical knowledge and skills of the shop display, and feel the strength of the brand and culture.

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Humor and pleasant training will win the applause of the students.

This training activity has been highly appraised and recognized by the leaders and trainees of Kate. The training activities of the Kate training camp as the core of the brand terminal retail management standard and the promotion of the sales performance of the terminal stores will continue to be held in a normal form in the future, so as to train more and more excellent professionals for the terminal retail management of Kanding, so as to build a strong terminal management team.

Just as Katin's brand spirit is "resolute and resolute, challenging ourselves, optimistic and enterprising", we have reason to believe that Katy will become better and better in the future. The terminal market and enterprises will also grow without limitation, and become the first brand of health leading children's articles in China.

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The students are happy to graduate and take a group photo together.