Zara Buyer'S Clothing Management Mode: Operation Assessment And Restructuring

The emphasis of the system reform is on the improvement of the collaboration system between the enterprises and the foreign enterprises, the reform of the coordination system among various departments, the collaboration system between various departments and buyers, and other institutional systems for the operation of enterprises.

The evaluation mechanism is the most distinctive feature of the buyer system in China. It quantifies the work of different departments and staff members of the enterprise, so that everyone in the company can identify the workload to be completed in a day, and has a clear working indicator and allocation method for the assignment of sudden workload, so that the overall operation of the president of the company has reached the most direct assessment.

These methods bring up the buyer's operation mode of Zara. It can be said that the buyer's operation mode of clothing enterprises is already the main business mode of clothing brand shuffling.

In the near future,

From the buyer's operation mode of Zara, we can see that the brand culture and brand value of clothing brand are driven by sales volume, not that the culture and value of a brand can reflect its value, but it must be tested by the market.

What is the main competitiveness of clothing brands? I am greeted by countless apparel brand operators.

My answer is very simple: style! No style, brand can not achieve the market, no market, no brand value.

While many international brands are being restructured by buying operators, when training some international brand buyers, you will find that these brands and those who operate these brands are not only doing the whole operation from the style of the products, but will not be as practical as the domestic apparel enterprises, and focus on the pointless concept hype, which will only destroy the strength of the enterprises.

For Buyer Mode

Buyer mode is to maximize the collection of market information, and then use the information to make product style restructure, to form their own product style, rather than blindly copying.

I have to say something for the buyer model.

Some of the most familiar friends in the clothing industry are AGG, ONLY, Esprit and so on.