New Products Will Be On Sale At &Nbsp, And Consumers Will Not Buy It.

Discount

New products

Almost all the shoes in the shopping malls in the urban area are on sale, and some new shoes have just been on sale, which has been reduced to 40 percent off.

Recently, a reporter saw in a shopping mall near Xiguan cross that many shoe labels were labeled with discount discounts, and 15% off of Teenmix's summer new products, some of which were even lower to 50 percent off in spring.

Daphne 20 percent off sales, Bani female sandals 42% off, 100 million new products 15% off.

In the women's clothing area of the shopping mall, the reporter saw some discount sales slogans such as 12% off of Gloria's clothing sales, 40 percent off of some summer wear, and some other discount slogans.

In another large shopping mall in Nanguan, reporters found that discount sales were not uncommon. BELLE, rich birds, many famous brands such as BELLE on Saturday had different discounts.

Consumers do not buy or buy.

In June 6th, the reporter saw in the one hundred shopping malls near Nanguan, where dozens of shoes were sold, and there were quite a lot of consumers buying shoes.

Take women's sandals for example. The price of the new women's sandals sold here is generally over 600 yuan, and the price of shoes for individual brands is over 1000 yuan.

In the face of high prices, some ladies who love beauty can only shelve the purchase plan temporarily and wait until the discount sale is available.

"Fortunately, I didn't buy it before. Now it's a discount. It can save more than 200 yuan, and it is much more cost-effective.

"Ms. Zhang, who is choosing sandals, told reporters that in the early May, when she went shopping, she looked at these shoes. At a price of 800 yuan, she thought it was too expensive to buy.

In less than a month, the pair of sandals was on sale. She decided to "sell" and buy a pair, which saved more than 200 yuan.

Ms. Zhang said that if the shoes were not sold at a discount, they would not buy it at the original price. "I only earn 2000 yuan a month. If I buy a pair of shoes at the original price, I will not be able to live."

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Consumers questioned the high price of commodities

Shortly after the launch of the new product, the discount sale was greatly discounted, and the sales promotion activities of the shopping mall were frequent. In the face of such a "strange phenomenon", some consumers thought that the market price of the department store was too high to be fraudulent.

Citizen Wang Zhou Chen told reporters that "discount" is a marketing tool for merchants. If it is occasionally, it can be seen as a small profit but a profitable business, attracting consumers.

However, new products are listed on discounts, frequent promotions, to a certain extent, indicating that the price tag is too high.

Discount sales promotion, seemingly to the consumer, allowing consumers to feel the psychological discount after a "cost-effective", to attract consumers to buy.

In fact, the price of goods is much higher than the cost, and the profit margin is bigger. Even if the discount is sold, there will still be a lot of profits.

During the interview, many consumers and Mr. Wang hold the same view that the market price is much more.

Mr. Guo, who has been engaged in brand clothing agency sales business for many years, told reporters: "the promotion of department stores has already formed a vicious circle. Prices are not discounted, and things can not be sold. People are waiting for a discount.

In the face of this situation, some brands will naturally consider making an issue on the price, first increase the price and then offer a discount.

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