The 125 Process Is Blue And White Porcelain Qipao &Nbsp; Tu Hongyan Keeps Watch On Silk Dream.

The black noble, the red hot, add the elegant appearance of the load, the sleeves of the lanterns made of gauze, and the length of the knee that is easy to reach, a modern version.

This is the third annual meeting of the rose Club of EMBA Club of Zhejiang University, which is headed by Tu Hongyan. The theme is Chinese cheongsam.

During the two sessions in 2011, Tu Hongyan won a prize: "the top ten National Women's achievements". The award was awarded by the 25 ministries of the China Women's Federation and the National Federation to celebrate the 38 women's day.

The top ten in the country, the only one in Zhejiang.

She is a shining star in Zhejiang's female entrepreneurs.

Starting from workshop women workers

After graduating from the Department of economics and management of Shenzhen University, Tu Hongyan did not return to Wan Shi Li immediately. Instead, he took the government's talent training policy at the time, and went to Japan's clothing production enterprise to study further.

During her one year study in Japan, Tu Hongyan started from the workshop female workers, became familiar with the whole process of the textile industry, felt the Japanese's devotion to work, and even realized the status of tradition in life. Respecting the tradition itself was worth respecting.

During this period, Tu Hongyan saw that every girl in Japan had a silk kimono, which cost a lot.

However, in China, silk is still a synonym for cheap.

Such a sharp contrast shocked the young man's heart.

The first name for Chinese silk was established after she returned to China.

The salesman of the clothing company of Wan Shi Li group is the first job chosen by everyone in the eyes of the princess.

From sales to workshops, from workshop to design, from design to management, she accumulated and improved step by step in a fair competition environment.

Ten years later, she was finally able to stand firmly on the helmsman's position.

Today, Tu Hongyan, who is worth 10000 yuan worth of silk Qipao, has been confident that he is sitting in front of reporters.

Although China's silk cheap hat has not been completely removed, but under the leadership of Tu Hongyan, Wan Shi Li silk has gone out of a quality, art, high-end brand breakthrough road.

Couples couple EMBA

"A woman is also good at learning, learning is also a kind of dispensing, is a way of relaxation, work study life three considerations, many modern women can easily do this."

In 2004 and 2005, Mr. Tu Hongyan and Mr. Hu both completed the EMBA course in Zhejiang University, which is also rare in Zhejiang entrepreneurs.

In fact, Wan Shi Li has also experienced a period of vigorously promoting diversified industries.

During the EMBA period in Zhejiang University, Tu Hongyan received many teachers and classmates' support and encouragement for her insistence on silk dream. Everyone also worked hard to give advice to her enterprise development.

Between the pursuit of profit and the dream, the wise woman chose the latter.

Insisting on building the silk brand as the core strategy, in the production, she took the quality, and the "Wan Shi Li" trademark was recognized by the State Administration for Industry and Commerce in 1999 as "China famous trademark", which is also the first well-known trademark in the domestic silk industry.

In August 2004, Wan Shi Li silk was identified as "China's famous brand" by the China brand promotion committee, and the "China famous brand" was reelected at the subsequent China famous brand product recognition conference.

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In recent years, Wan Shi Li has tried to hand in hand with all kinds of classical culture, developed the silk version of the art of war, the Tao Te Ching, the Analects of Confucius, and so on, integrating the classics with silk, reflecting the ancient and modern culture. It also worked with many famous painters to integrate the famous paintings into the silk product design through the unique production process of the masterpiece, and to excavate the profound traditional cultural connotation behind the silk.

Stage of world grand gathering

Elegant, elegant, and elegant. In 2008 Olympic Games, the blue and white porcelain Qipao dressed by the etiquette lady was amazing.

"Walking porcelain" is the most acclaimed.

As we all know, such a dress, from design, material selection to embroidery, production, need a total of 125 strict procedures, condensing Tu Hongyan and WAN Shi Li countless silk people's efforts.

After the gorgeous appearance of the Olympic Games, the road to brand expansion of all things is suddenly clear.

The Organizing Committee of World Expo and Guangzhou Asian Games took the initiative to come to discuss cooperation.

After experiencing the Olympic Games, the brand of Wan Shi Li has already outgrown itself in the silk industry.

This is the way to connect everything with China's memorabilia. In such a special way, it stands on the stage of world class prosperity and leaves its own chapter on the curtain of history.

"This may not necessarily be a good thing," Tu Hongyan said. "Now, everything has been greatly improved in the reputation of the brand through a large number of events. On the one hand, we always carefully care for it and take it seriously. On the other hand, it may also be that the development environment of the silk industry has been much worse than before. The manufacturing industry with less profit has become more and more unvalued, and the industry that makes money in real estate and finance has also made most of the factories engaged in the silk manufacturing industry change their jobs."