Semir Chairman Qiu Guang And: We Can See Business Opportunities At A Glance.

Chairman

Qiu Guang he

In 1952, Qiu Guang was born blind in a poor peasant family when his father graduated from primary school.

Qiu Guang and his early childhood tasted the hardships of life when the poor children were in charge.

After finishing high school, Qiu Guang and he served 4 years as a soldier. After returning home, he worked as a director for 10 years.

At this time, Wenzhou's private sector

However, the road of entrepreneurship will not be smooth sailing. In 1994, a typhoon swept Qiu Guang and about 2000000 of electrical inventory, which made a stop for Qiu Heguang's home appliance road.

After picking up the mess, Qiu Heguang, who had a flexible mind, chose to own real estate and started his career in Zhengzhou.

The fate of Qiu Heguang's property market ended in a loss.

It is painful to learn, but Qiu Heguang is not discouraged. He is still thinking about his future cautiously.

At that time, the prosperity of the clothing sales market in Central Plains attracted Qiu Heguang's attention.

When he learned that two years' regional agency fees demanded a brand-name clothing for 1 million 200 thousand yuan, he saw business opportunities.

To this end, he made an in-depth market research, after careful consideration, in 1996, the predecessor of Semir group Wenzhou Semir Enterprise Co., Ltd. was founded. In March 1997, the first batch of "Semir" brand casual wear began to enter people's line of vision.

Qiu Heguang accurately positioned his new career in the brand casual wear.

He believes that foreign casual wear has become popular fashion, which is a signal and a trend in the domestic clothing market.

This time, the market has rewarded Qiu Heguang with a grand slam.

The predecessor of Semir clothing, Wenzhou Semir children's clothing, was founded in February 2002, with a registered capital of 2 million yuan. After 5 years of capital increase, the registered capital was changed to 600 million yuan in December 2009.

The light asset model is the key to Semir clothing's 300 fold growth in 7 years.

From product design to the final retail terminal, Semir apparel outsourcing Semir and Barbara's two brands of surface accessories and garment production to processing enterprises. The channel is mainly franchising, and direct business is subsidiary. They focus on high value-added product design, brand operation, investment promotion and channel management.

By the end of 2010, Semir and Barbara brands had established cooperative relations with 248 and 157 suppliers respectively.

In terms of sales terminals, by the end of 2010, Semir had 6683 stores in the whole country, of which only 270 outlets were directly owned, while 6413 were franchised stores, accounting for 96%.

At present, Semir has formed Wenzhou headquarters as the management center and distribution base, Shanghai as R & D, logistics base, Guangdong and Pinghu as the production base business layout, and marketing network all over the country.

In 2008-2010 years, the composite growth rate of the annual income of Sen Ma reached 37%, and the net profit compound growth rate reached 50%.

By the end of 2010, Semir's revenue reached 6 billion 200 million yuan and its net profit reached 1 billion yuan.

Currently, among the two brands of Semir clothing, Semir has become the second largest casual wear brand in the country with 1% market share, next to the United States. Balbala has become the first brand of children's clothing in China with 1.1% of the market share.

Listing for Semir costumes dazzling aura, but also for Qiu Guang and the family's road to create a rich and colorful.

The actual controllers of Semir costumes are Qiu Guang and Zhou Pingfan, Qiu Jianqiang, Qiu Yanfang and Dai Zhiyue. Qiu Qiang and Qiu Yanfang are the sons and daughters of Qiu Guang he. Zhou Pingfan and Dai Zhi Yue are Qiu's daughter-in-law son-in-law.

After the listing, the family share was 84.13%, and Qiu Guang and his family were 35 billion yuan.

Beginning in 2009, Semir worked with McKinsey to set up a strategic goal of five years. It is expected that by 2014, the terminal sales of the company will exceed 35 billion yuan and become the first and the top 20 multi brand apparel group in the world.