An International Multi Skilled Chinese Fashion Designer -- Yang Ziming (Cabbeen) Fourteen

CABBEEN Yang Ziming: Fashion hero constantly making strange news

In the clothing industry, his identity is the boss and designer; in the boxing ring, his status is a boxer; in the racing field, he can also play the race car.

His energy has enabled him to play multiple roles at the same time.

His name is Yang Ziming.

The industry often calls him Mr. CABBEEN.

This is not only because of the clothing brand he founded, but also because the name of the carbine is the twentieth Century overbearing, super powerful submachine gun, symbolizing a strong passion and desire to conquer, emitting the charm of men.

Strong personality flows in his blood, he uses subversion to create fashion.

He broke into Hongkong alone in the late 80s of last century. Now when he returns to Shishi, he has built up a large enterprise with assets amounting to several hundred million yuan, drawing an unusual and individual track.

Character card Yang Ziming

2005 World Men's model competition judges

The first Chinese fashion designer featured by FASH IONTV in France

Top ten designers in China

"ITLATING" racing team racers

Fujian province "Tenth Games" boxing 48 kilograms class second army

Chief designer, Guangzhou CABBEEN Fashion Development Co., Ltd.

CEO, chief designer, CABBEEN fashion trading company, Hongkong

A character entrepreneurship story

As a genuine Shishi, Yang Ziming was influenced by the strong commercial atmosphere in his childhood.

"After primary school, even after going to junior high school, after going home from school, we should help the small workshops of the family to button up, pull cloth, pull thread, and so on, and do something to help them."

Yang Ziming recalled that he was particularly fond of this industry when he came into contact with the clothing industry from an early age.

Shishi is a famous hometown of overseas Chinese. Yang Ziming also has many relatives abroad.

In the late 80s of last century, Yang Ziming had his first chance to set foot on the world fashion capital, Hongkong.

In the next three years, he moved to three places in Hongkong, Guangzhou and Shishi.

In Hongkong, Yang Ziming is still in the clothing industry, and has just started working in an enterprise specializing in supplying goods to the Japanese.

It was at that time that Yang Ziming became a Japanese fashion designer's attendant and began experimenting with costume design.

Not only did he become a good hand in design, but his life experiences became more and more mature and mature.

Soon, Yang Ziming founded CABBEEN brand in Hongkong.

At the most brilliant time, it opened to 8 stores, though not too large, but sold well. Many Southeast Asian customers especially like CABBEEN's works.

Speaking of names, Yang Ziming explains this: "the original intention of CABBEEN is the carbine, a very powerful weapon. It was a very overbearing and super strong submachine gun in twentieth Century, symbolizing a strong passion and desire to conquer, which means that it is very man."

Just as CABBEEN went all the way, the crisis came quietly.

The sudden financial turmoil of 1997 kept Yang Ziming fresh.

He has experienced the first unforgettable confusion and helplessness in his life.

"Suddenly found that everyone did not buy anything!

In two months, there was no money in CABBEEN's account.

We can not afford the wages and rents of the employees, and all the orders from Southeast Asian customers are not available.

Yang Ziming recalls.

For him, all the primitive accumulation and hard efforts were gone, and the rest were clothes that nobody wanted.

Faced with the blow, Yang Ziming, who was optimistic and challenged, did not have much time to mourn and sink down.

Then Yang Ziming made a decision: he cast out Hongkong and moved to Guangzhou.

Yang Ziming's initial involvement in Guangzhou seemed to be lacking in confidence. In his view, it was thankful to sell the overloaded clothes at that time and tide over the difficulties.

At that time, CABBEEN's fashion style was very glamorous, and its visual impact was very strong. In that era, it was controversial. Many people looked at it with suspicion.

But when he rushed into Guangzhou, he was surprised to find that the market potential was great. Guangzhou people liked CABBEEN costumes very much and sold them in a very short time.

After getting a piece of cash, Yang Ziming developed at full speed, and he liked to fly his own horse riding pleasure.

He knows that he has found a market of his own.

In this way, he entered the national market in 1996 and set up an integrated management, marketing, marketing and design company in Guangzhou.

After years of unremitting efforts and hard work, Yang Ziming's business has gradually entered the fast lane.

In 2002, he launched a large-scale brand press conference.

What really matured and caused a great shock was the 2003 spring summer fashion conference in Beijing film studio, which was called "subversive fashion" in 2003.

At that time, the fashion industry in Beijing caused a great impact and shock.

In November 24, 2002, Yang Ziming's 30 birthday.

On that day, he received a special birthday gift. He signed a contract with the mayor of Shishi, who came to Hongkong to invest in Hongkong International Convention and Exhibition Center, and stationed in the high tech park of Bao Ge to build a large production base and a logistics distribution center.

The project covers an area of 18 mu, with a total investment of more than 24 million yuan.

Things are not accidental. With the development of the company, "rebuilding a large production base" has long referred to Yang Ziming's agenda.

Yang Ziming saw that in recent years, the grand blueprint for Shishi to build "China's famous clothing city" and "China's leisure clothing production base" are becoming clearer and more exciting.

"I am a stone lion. I want to contribute to the development of stone lions."

With this feeling of love, Yang Ziming patiently persuaded the partners in Hongkong and Guangzhou to take all the investment that was originally added to the Guangzhou company and turn to Shishi to repay her hometown.

A man's strength was introduced to Shishi clothing circles.

B character dialogue

"Play, don't talk to me about business." about the role.

Respect professional and emphasize division of labor

Reporter: you are not only the chief designer of CABBEEN, but also the CEO of CABBEEN. How do you balance the roles of both?

Yang Ziming (hereinafter referred to as Yang): I am a professional and respect professional.

I also clearly realized that fashion design is an industry, production is another industry, and management is another specialty. Marketing is another subject, and there are great differences between them.

So I always thought that professional people are needed to do professional work.

I know I am a designer, and my life is in creation.

The biggest competitiveness of CABBEEN brand lies in its creation, which is to update the product and lead the fashion.

I think every brand has its strong points. As a designer and a boss at the same time, CABBEEN starts with design.

Each enterprise's development angle is different. We must recognize its own strengths and strengths, and what you compare with others. This is the premise. Second, I think every profession needs professionals to do it.

Take me for example. Maybe everyone in the company thinks I am wandering around, but I want to say that you can't talk to me about business. You can play with me.

My agent joined me for one or two years. When I saw me at the airport, I said I'm sorry I didn't have time to see you, because you could play with me.

If you want to talk about design problems with me, you will also hear a lot of design ideas.

Subversion and traditional Yang Ziming, called Mr. CABBEEN.

In fact, there should be two Mr. CABBEEN, the standard of which is "interest".

He is a boxer, racing driver and designer. He is CABBEEN CEO.

And Mr. CABBEEN is a person who lives with "interest". He admits that he wants others to know that he is the chief designer of CABBEEN, and does not want others to call him CABBEEN CEO.

A person who lives in temperament always means more creation, passion and impulse. This also indicates that he is a person with a subversive character.

Subversion is mostly manifested in conflict, reconciliation and pcendence with the system.

After he dropped out of high school, he did not systematically learn costume design.

The reason why he can become an outstanding designer depends entirely on his personal practice and understanding.

In his childhood, he was a young man who had been the object of teasing and bullying in his childhood, which was deeply remembered in his heart.

Until now, he has also been showing men's strength, muscle and male, which can also explain his height of less than 1.7 meters, and why he can become the 48 kilogram class of boxing in the "Tenth Games" of Fujian Province in 1992.

Perhaps boxing is not a CEO identity, and he loves racing and bungee jumping.

Classical psychologists explain the theory of male hormones in this way: when hormones are overproduced, they always turn into energy, and gifted people can always release poems, paintings, music and architecture, and achieve great works of art.

In my view, Yang is also such a person.

The secretion of hormones continues to rise. In his inner world, he is a craze for art.

Reconciliation, however, has always been Yang's way.

Therefore, subversion is only Yang's side, and tradition becomes a permanent knot in his mind.

In the United States, the best selling CABBEEN costumes often print Peking Opera facial makeup and Chinese idioms.

5000 years of Chinese culture has been the source of Yang's creation.

He believes that the Chinese traditional costume culture should be pformed and packaged with the Western crust, so that Chinese fashion design can lead the world fashion trend.

He can swam around the streets of Paris and New York, but he is also used to driving a sports car back to his hometown to accompany his mother to eat and experience the feeling of home.

In this sense, Yang is also a very traditional person.

In Yang's body, subversion and tradition seem to exist dialectically.