At The Age Of 28, He Achieved A Leap From 0 To 10 Million

At the age of 33, some people are still looking for the direction of efforts, while others have become the best in a certain field, Wang Hanrong is the latter.

At the age of 28, he completed the leap from 0 to 10000000, ate the crab of Shenzhen Auto Supplies Supermarket, and opened the city's largest auto supplies center in Bao'an at that time, ranging from car tires, car stereos, to anti-skid pads, car perfumes and other thousands of auto supplies, which are as open as ordinary supermarkets, with prices clearly marked and optional sale And make consumers refreshing.

At the age of 23, he took advantage of an opportunity to earn the first 1 million yuan in his life, and also met the most important person in his life. All this had to start with his 18 year old journey from Yingde rural areas to Shenzhen to work. Without that dusty period, there would be no Wang Hanrong today.

Starting from scratch - polishing has become a stepping stone. Wang Hanrong lost his father at the age of 4, and his mother brought them up. In order to help his family, while still in junior high school, he collected herbs collected by villagers with his brother, and then sold them to the medicine company to earn a small price difference. But just like this, Wang Hanrong can earn hundreds of yuan every month business The sweetness of.

In 1990, a distant relative who worked as a master in a watch factory in the village persuaded Wang Hanrong to become an apprentice. With little thought, he came to Shenzhen with 150 yuan from his brother. Upon arriving at the factory, the master gave him a hat and a mask. He began to work for more than ten hours every day, polishing the watchband and case with linen wheels and wax. Every night when I returned to the dormitory, I would rub my face with soap desperately, because the dust was too big, and it was black except where the mask covered. Wang Hanrong recalled. He also clearly remembered that the salary of the first month was 150 yuan.

Before long, the master who led him to become a monk and the boss had a dispute over the sharing, and then took them to another factory. No matter where he is, Wang Hanrong keeps absorbing and learning from others like a sponge technology By the end of 1991, he had become the backbone of the polishing workshop, and he could get more than 1000 yuan of salary every month. The next year, he made an important decision to work in a machining factory with a salary of less than 1000 yuan, because he could be the leader of the production team with his skills. Everyone needs others' affirmation, and I am no exception. He said.

This time it was polishing, but the difference was that it was finally linked with his future career. What was polishing was the car anti-theft lock. Before long, this factory, which was originally engaged in export sales, turned to domestic sales, and needed to expand the domestic market. A workshop director who was very familiar with him recommended him to run business, because he could speak Cantonese for communication. Wang Hanrong told the reporter: At that time, the factory selected more than a dozen people to work as salesmen, but now I'm afraid I'm the only one who has succeeded.

The First Bucket of Gold -- Going to Chenzhou to earn 50000 yuan

In 1993, the most concentrated place of Shenzhen auto parts factory was Cuizhu Road, while the factory where Wang Hanrong worked was Shekou. Every day, he had to cross the whole city of Shenzhen. At that time, when Shekou left Shenzhen, I took No.204 bus, but the factory was still a few kilometers away from No.204 bus terminal.

Later, I bought a bicycle and locked it at the Shanghai Hotel Station. After I got to the city, I rode to Cuizhu Road to sell it house by house.

Finally, with the recommendation of a distant relative, he recommended the anti-theft locks suitable for local use to the Hunan Chenzhou Vehicle Management Department, which asked him to send more than 20000 anti-theft locks to Chenzhou as soon as possible and pay on delivery. At that time, more than 20000 locks needed more than 2 million dollars. Where could he raise the money? Later, he decided to give up the profit to the factory and let the difference in price to the factory. He only earned a few yuan for each lock. The important reason for this business is that I am not afraid of losses. If I haggle over profits, I may not even earn 50000 yuan in the end.

In 1994, Wang Hanrong, who had nearly two years of sales career, had already had many regular customers. At that time, he opened a Hollysys Auto Hardware Store beside the Guangshen Expressway in Bao'an District 54.

At that time, there was only one Hong Kong person in Shenzhen doing the wholesale business of auto supplies. Most auto supplies manufacturers were concentrated in Taiwan and Hong Kong. As long as they found their domestic general agent, they could get the goods. With the goal, Wang Hanrong quickly established a stable relationship with the agency.

Unique way - she helped me earn 1 million yuan

The year 1995 was a qualitative leap for Wang Hanrong. He grasped two important opportunities when they came to him.

The Ministry of Public Security ordered that vehicles on expressways must be equipped with rear fog lights from manufacturers designated by the Ministry of Public Security. Basically, as long as you can get the goods that meet the requirements, they will sell well. There are still people waiting in line to pick up the goods at more than 12 o'clock every night in my store to install them for the owner. Wang Hanrong said.

Since each auto parts store has limited consumption, it is not possible to pick up goods directly from the manufacturer, so he concentrated the consumption of auto parts stores associated with himself and ordered goods from several manufacturers designated by the Ministry of Public Security in Wuxi, Xuzhou, Jiangsu and Nanhai, Guangdong. Because he can get the most popular goods at the first time, there are more and more auto parts stores in the industry, including those in Guangzhou.

However, the biggest gain of this year was that I met a tall and beautiful Guangzhou girl in business contacts, the sales director of a Hong Kong trading company dealing in automotive electronic anti-theft products. The girl is also a salesperson, cashier, and sales director step by step. She can talk with him very well, and the seeds of love are quietly sprouting in Wang Hanrong's heart. When delivering goods in Guangzhou, Wang Hanrong runs to the girls' shop.

In fact, the girl has long liked this honest and energetic young man. The next year, in the year when the rear fog lamp business was at its peak, they got married. The wife who was deeply influenced by Hong Kong's business philosophy not only helped Wang Hanrong make the first million yuan in the rear fog lamp business, but also encouraged him to make his business bigger and stronger. Otherwise, there will be no later largest auto supplies sales in Shenzhen. 4. The magic weapon of success - concept first, economies of scale, prudent expansion. When the wholesale profit of auto supplies is getting thinner, the retail profit of newly emerging auto supplies is quite considerable. In 1997, at the suggestion of his wife, Wang Hanrong rented a shop of more than 110 square meters on the first floor of the old customs declaration building in Bao'an District 39 as the front, and a warehouse of more than 1000 square meters upstairs as a warehouse supermarket. At that time, it cost more than 70 yuan per square meter on the first floor, and he got the factory price for the warehouse on the second floor, which was only 10 yuan per square meter. Even such a monthly rent would cost 20000 yuan. In less than three years, Wang Hanrong's Holysys has taken the lead in Bao'an's auto supplies market.

Since then, Hollysys has entered a period of stable development. It can not only produce automotive chemicals, hardware, speakers, cloth and other products independently, but also has a procurement network composed of more than 300 purchasers around the world, and supplies to more than 800 dealers nationwide, of which Shenzhen accounts for 80%.

At the end of 2004, Aiche Space Auto Service Co., Ltd., invested and established by Hollysys, was located in Huaqiang North Business District, the most popular business district, and officially opened in March this year. The level of consumers in the urban area is higher than that outside the Shanhaiguan Pass, and the requirements for automotive supplies are also higher. Therefore, we have carefully arranged the sales area, audio audition and installation area, film area, as well as special smoking area, leisure area, and a small Internet cafe to enable consumers to access the Internet for free while waiting for services. This time, Wang Hanrong was the first choice in terms of low rent, because this is the flagship store of Hollysys in downtown Shenzhen. From the start of the trial operation, the performance of Love Car Space rose steadily, and the fact proved that Wang Hanrong did not go wrong in this step.