Tea Hill Clothing Group Bloom CHIC

On the CHIC2011, the atmosphere of Cha Shan town in Dongguan, Guangdong was unveiled by the government of the town of Cha Shan, including more than 30 garment enterprises including 10 well-known garment enterprises.

Cha Shan Town Committee, the town government attaches great importance to this time.

The products on Cha Shan include children's wear, swimsuit, casual wear, diving suit, etc.

On the opening day of the Expo, the garment enterprises in Chai Shan town, in addition to the static display, held a brand clothing conference with the theme of "colorful tea mountain", conveying the advanced concept of Chai Shan clothing. In order to build the tea mountain into the best professional quality, the lowest public operation cost, the best soft and hard environment and the best environmental protection product, the "four most sophisticated" clothing flexible manufacturing industrial base helps.

Lu Shaoxiong, Secretary of the town Party committee of Cha Shan, talked about the advantage of "the government sets up the stage and the enterprises sing the opera".

Under the request of the government to strengthen industrial development planning and policy guidance, optimize the soft environment and build a modern industrial system, the tea mountain scientifically positioned the development direction of garment industry in accordance with the actual situation and the trend of industrial development, and built the "three place" strategy of famous enterprises, famous brands and famous teachers, so as to enhance the market competitiveness of tea mountain clothing in all directions.

At present, the tea mountain industrial information network and the tea mountain Productivity Promotion Center are under construction, and are expected to be put into use in May and August respectively.

Based on the combination of soft and hard policies and the establishment of software and hardware platforms for garment enterprises, the government of the tea town has provided financial support for the enterprises. It invested 10 million yuan a year for a total of 50 million yuan for 5 consecutive years, which is used to promote the enterprise's independent innovation. The enterprises that have been identified by the state, provincial and municipal enterprises, according to the municipal financial support amount, will be provided with matching funds in accordance with the ratio of 1:0.25 to 1:0.5.

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At present, China's clothing brand has been actively or passively drawn onto the international stage. Facing the new competition, Chinese garment enterprises need to change the channel mode, deepen the way of brand promotion, and optimize the industrial chain.

This year, as the opening year of the "12th Five-Year plan" of our national economy, Cha Shan town takes the upgrading and development of the garment industry as the focus of development in the next five years. The tea mountain government will strengthen publicity, education and guidance, encourage and support enterprises to strive for national and provincial famous brand products and famous trademarks, and continue to implement the brand driving strategy.

Cha Shan further intensified its efforts to promote the listing of garment enterprises, and awarded 5 million yuan reward to the successful garment enterprises listed on the list, so as to build up the "four most sophisticated" flexible manufacturing industrial base at an early date.