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Taizhou Footwear Exports Grew By 33.6% In The First Quarter.

2011/4/8 9:42:00 41

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dumping

After the tax is terminated, can shoe enterprises in Wenling usher in sales?

Recently, reporters learned from the Wenling shoe leather industry association that Wenling mainly produces low-grade synthetic leather upper, and the EU's anti-dumping duties against China are leather shoes, which have little impact on the export of Taizhou's footwear industry.

Reporters then learned from the Taizhou entry exit inspection and quarantine bureau that at present, the export situation of footwear industry in the city is relatively good, and exports reached US $275 million in the first 3 months of this year, an increase of 33.6% over the same period last year.

"We don't worry about orders this year, and now the order is in September."

In Taizhou Bao lete Shoes Co., Ltd., the marketing manager and a customer negotiated a number of leather boots exported to the EU. "There are more than 20 thousand pairs, which are exported to the UK and are still under negotiation."

Senior manager told reporters that their company mainly produces imitation leather shoes, rarely received genuine leather list.

Can the footwear industry of Taizhou develop to the leather top grade shoes by this east wind?

Wenling

The shoe industry accounts for 90% of the total footwear exports in our city, and the market basically consists of synthetic leather shoes.

Although some large shoe companies are beginning to get involved in the leather market, they are not big enough, and the purchasers are accustomed to purchasing genuine leather shoes from Wenzhou or elsewhere. Even if we supply genuine leather, it will be difficult for buyers to meet buyers.

Pan Kecheng, Secretary General of Wenling shoe leather association, said that in 2010, the export volume of footwear industry in Taizhou amounted to US $about 1100000000, of which the European Union accounted for about 35%.

"The EU's abolition of anti-dumping duties will reduce our barriers to upgrading products in the future."

The introduction of the "technical barriers" to the Chinese shoe industry has a greater impact on the export of China's footwear industry, subject to quotas and strict technical standards, "but in turn, as long as we improve the quality, we can also serve as a selling point," the manager said.

Insiders have suggested that the cancellation of anti-dumping duties is a "burden reduction" for Chinese export enterprises, but it should not be blindly optimistic. It should focus on the future of China's footwear industry, enhance product development and brand value added, create diversified markets, and take autonomy in marketing.

brand

Road to improve the social identity of Chinese shoes in Europe.