Online Games Are Embedded In The "Six Pulse Sword".

The six creative moves have made the "cake" implanted in online games bigger.

Online games have become another great outlet for advertisers.

But at this stage, online games are implanted.

"Experience" props implantation

In the online game, prop type implants need to achieve good results. The attributes of props in the game match the main selling points of the real products, and play an important role.

With correlation degree as a "yeast", the dynamic pformation of props is based on static and one-way linear propagation.

In the street basketball game, Nike's shoes become a new weapon that can enhance the bouncing and shooting percentage of players.

The parameters of all the tires in the Biao car are all made according to the real parameters of Michelin tires, so players can understand the performance of all Michelin tires in the game while deciding to buy the tyres they want.

Game advertising evolved into advertising games

The common in-game advertising may be subject to multiple interests and can not be pmitted by specific means. Then why not customize a game for brands or products? In 2006, McDonald's launched the simulation of McDonald's to create a simulated McDonald's world.

From the processing of beef ingredients, the management of employees in the store to the overall marketing plan, all links have been reproduced.

Players need to play the role of "supervisor" and arrange all the work of McDonald's, including raw material production, publicity and decision-making, store business and so on.

Besides, there are a lot of unexpected surprises in the game, such as sudden onset of mad cow disease, compliment letters sent by guests, etc. these events will have a direct impact on the data of the game.

McDonald's rival, Burger King, launched three games in the end of 2006 with the theme of the Burger King package: action king Burger King: bumper car, Burger King: sneaky king, and racing class "Burger King: single driver".

These games won 3 million 200 thousand amazing sales by the end of the year, and the quarter revenue of Burger King jumped by 40 percentage points.

One of the keys to its success lies in its powerful distribution channels: the consumption of designated packages at Burger King's noodle shop can buy games at a price of $3.99, while Burger King has more than 1 stores in more than 60 countries and regions.

Real virtual interleaving

R&V mode is a new business mode integrating real resources and virtual resources, integrating Reality and Virtuality.

Whether it is the "rebirth" of the real world in the virtual world, or the reduction of the virtual world in the real space, the "double attack" has given people a strong shock.

Hangzhou Tian Chang Technology and tourist attractions Zhejiang Suichang Suichang flying rock hill cooperation, specifically develop a simulation of all 3 dimensional flying Shiling tour map, the entire flying rock virtual scenic spots implanted in the 3D network game "Tang Fengyun", so as to achieve an immersive network tourism wonderful effect.

And flying Shiling 70 years of tourism development of 49% of the equity into the name of Tian Chang science and technology.

People who have experienced online travel are more eager to experience the pleasure of field trips while acquiring scenic information. People who have experienced field trips are also willing to try the new feeling brought by online travel.

This makes the visibility of game software and scenic spots increase by two times.

In July 2005, "Coca-Cola World of Warcraft summer Carnival" created a real "World of Warcraft" for the Warcraft fans at Huanglong gymnasium in Hangzhou.

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The gymnasium is divided into several parts, such as stage area, game area, sales area, gift exchange area, ICoke experience area and so on.

The players win the beautiful gift of World of Warcraft through all kinds of free games, and can experience the new World of Warcraft battlefield system at the scene.

Integration of e-commerce

Online game advertising has assumed more and more direct marketing tasks.

On the one hand, through the combination of e-commerce and e-commerce, products online display, cash flow online and logistics distribution online have been realized, especially the whole online process from audience acceptance to purchase behavior, which can be covered in online game services.

In the endless mission II game developed by SONY, players can enter the Pizza Hut website and order takeaway as long as they type the word "pizza".

But this e-commerce model can only serve as a tributary under the background of big games.

On the other hand, after the advertising audience reaches the media platform, online games can provide promotional support directly for subsequent marketing activities through the way of props binding and promotion.

At this level of cooperation, games need strong attraction and adhesion to players. The current cooperation is mainly focused on food, beverage and other fast food industry.

If we buy Nestle, we can get rich gifts in the online games of "killing the immortals", which undoubtedly promotes the sales of Nestle.

Reverse implantation

Reverse implant marketing mode is the reverse operation of implantable marketing, which moves the brand in the virtual world to the real world.

The successful case has been the inspiration from successful film and television works or media content, the introduction of some products named after the virtual brand, such as Nestle's Wanko chocolate introduced by Charlie and the chocolate factory, CapCandy being inspired by "Harry Potter" to produce "Bertie all taste bean".

In the online game, there has not been a similar success case, but there should be a "crab eating" business intervention later.

Web2.0 interaction

Liu Dongming, a DM integrated marketing agency, points out that effective marketing should trigger deep interaction and participation.

Someone in the industry had envisaged designing such links in racing games: selecting models from game players, and selecting photos to show them in the game.

The advertisement on the billboard beside the track is a car advertisement. Its content is a picture of a player and a car. Driven by vanity, the player will inevitably participate in it without hesitation.

NGI is the "LG Rui dance champion conference" designed for the dance District, and it also mobilized the group strength.

The competition is driven by "honor" and "big prize", so that the non official organization "family" spontaneously formed on the LGCLUB will win the championship and mobilize the enthusiasm of netizens.

At the same time, through the spontaneous management of the family, the communication and organization of the competition task can be completed.

Obviously, the competition between families and collaboration within the family has increased the player's cohesive force and deep participation.