CHIC2011 Women'S Wear Area: Local Brands Gather To Discover Themselves

Mainstream brands are on the stage

In CHIC2011, you will find that the trend of fashion will continue to change as time goes by, but the recovery rate of mainstream brands has improved significantly.

Around the years, Taiwan embroidery, leading show, riddle, Shu Lang, Yi Jia Yong, and so on, last year, the eye-catching brands were exhibiting again.

These brands have found that their growth can not be separated from the support of a powerful platform, and have become a loyal fan of CHIC.

This phenomenon not only reflects the more stable performance of mainstream brands and the more concentrated resources of the industry, but also shows that the platform of CHIC has effectively made the mainstream brands feel the effects of the exhibition.

The emerging "Shu Lang" brand, which appeared in CHIC in the electronic interactive experience mode in 2010, not only showed the concept of "low efficiency and low carbon efficiency", but also attracted a lot of attention.

This year, the "Shu Lang" booth continues to expand, and will take the 399 square meter booth to deduce the brand belief of "sunshine women, Shu Lang life".

Last year, the 600 square meter booth became the "BANNABANNA" brand of the CHIC ladies' wear hall, and it can be seen in CHIC2010. This year, it will be sent to CHIC by the same family sister "Ai Zhe". The booth is expected to be nearly 400 square meters.

Mei Ya Qi, who was in 2010, is a brand created by a Chinese couple in France. In China, they operate not only clothing but also fabric business.

After having tasted the sweetness of the exhibition, she booked the booth for CHIC ladies' dress Museum early.

The "Taiwan embroidery" brand with the same French lineage also expanded the exhibition area and continued to join the CHIC camp.

The "M·SUYA", with the goal of building the first brand of Chinese trousers, impressed the audience with a unique pair of women's trousers. In 2011, M·SUYA continued to join hands with CHIC to continuously realize the brand ideal.

The "ravonia" brand, which has been exhibiting for many years, has gradually matured. Its simple, comfortable, natural and intellectual style has gradually entered the heart. Lavinia will continue to dress up in 2011.

In addition, many exhibitions of rhyme, Yi Jia Yong and other brands will continue to debut in CHIC.

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CHIC gathered everywhere

From the perspective of regional distribution, women's clothing brands from Hangzhou are particularly prominent. Women's diaries, ancient wood sunset, FAIRY and other powerful brands attack CHIC2011.

The "hang school" women's clothing, which is nourished and grown by Hangzhou's strong regional culture, is gradually forming a unique charm style, and will bring a fresh and gentle breath to CHIC2011.

FAIRY brand positioning fashion girl dress, from Zhejiang impression industrial Limited by Share Ltd, and Akimizu Ito, COCOON, FIRSTVIEW and other women's clothing brand of the impression of the industry's four "sisters flower", strength and potential can not be underestimated.

The ancient wood sunset sheep from Hangzhou Ming Long Fashion Co., Ltd. is located in the intellectual, taste, style, and joyful women. The design style is exquisite, simple, natural and restrained. This time, we will display the graceful charm of the brand with the booth of more than 200 square meters.

The blue costumes will attack CHIC with its "Lesies" brand, presenting a highly tasting and personalized series of women's wear.

In addition, Shenzhen's "brand", "left and right", "playing" and other unique style, and recognized by the business market brand will continue to high-profile debut.

In addition to the debut of local excellent women's clothing brands, a number of famous women's clothing brands from Japan, such as Loya, Honeys, OLIVEdesOLIVE and so on, are eye-catching. They will enter the women's wear museum with fresh East customs and compete with Chinese local brands.

Lobo brand belongs to Nwad (ONWARD) company. It is a famous Japanese clothing company with the name of Yi Du Jin and so on. Its brand owns many brands.

Le PLYA is a new brand created by the ewad banner, which is a sophisticated and Graceful Urban mature female image, offering rich and free clothing.

Honeys is not unfamiliar to consumers in Beijing, Shanghai and other first tier cities. Its exquisite and natural style attracts many Chinese women.

At present, more than 200 Honeys stores in China can be described as "aggressive."

The exhibitors will play the "model" brand quickly, the ability to update goods quickly, and the mode of large scale shops to assemble multiple brands.

The "OLIVEdesOLIVE" for casual wear and comfort is also known to many young women in China. After entering a large shopping mall in a second tier city, the "OLIVEdesOLIVE" CHIC platform is looking for greater breakthroughs.

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Cashmere fashion debut

In recent years, cashmere fashion brand has been creating a new trend of fashion every year on CHIC. This category of women's clothing is attracting more and more attention.

But the number of cashmere fashion brands declined this year.

In fact, this is not a bad thing. After engaging all kinds of attempts of celebrity endorsements and designers, the cashmere fashion brand finally brings forth a noble and colorful aspect.

But where will they go after the brand new metamorphosis? How to make the terminal carry out the brand new image and culture? How to make the brand sound good? So the cashmere fashion brand has entered a new period of thinking.

They need time to sort out the future direction and need space to find themselves and find themselves again.

Therefore, many brands such as jelli, Saussurea, Ordos and other exhibitors who have taken part in the exhibition in the past few years did not appear in the list of CHIC2011 exhibitors.

But we have reason to believe that after the full thinking period, cashmere fashion brand will reproduce the CHIC stage with a completely new look.

Against this background, the cashmere brand in the CHIC ladies' wear hall will be dominated by new brands.

From Jin Lishan in weaving, from the impression grassland in Inner Mongolia, and in the embroidered cashmere women's brand, the rookie will display a new look in CHIC.

What is particularly worth mentioning is that Jin Lishan will jointly organize the cashmere fashion design competition with the China clothing association, and display the winning works at the exhibition site, so that "soft gold" Cashmere will be integrated into the cutting-edge creativity.

Professional underwear ushering in New World

With the continuous growth of GDP per capita in China, the concept of life is changing, and the desire for high taste life is stronger than ever.

Therefore, a more professional and high-end brand of underwear and home clothes has come to the forefront, and is about to debut in CHIC2011.

From the CHIC2011 women's wear exhibition area's underwear brand exhibitors, the body clothing and household clothing brand performance is outstanding, the characteristics are more differentiated and specialization.

Lingerie brands, represented by Ordifen and ruby, will continue to participate.

The CHIC platform also promotes the development of new underwear brands from Guangdong Yanbu and the South China Sea.

The Canadian style sculpting underwear brand Mei Ting, with high added value and high-end positioning, will not only display new products at the CHIC site, but will also invite the famous model Qiqi to carry out the hot promotion at the scene, which will become one of the highlights of the ladies' wear hall.

Among the exhibitors of home furnishing brands, it is worth mentioning that it is from France's garreia. This brand positioning high-end crowd, this exhibition CHIC goal is clear, is intended to enter the high-end shopping malls.

In addition, the brand will be unveiled by the silk road holding group.

In addition to household clothes, Huan Sha also involves other home textiles products, advocating a positive and healthy attitude towards life, and highlighting the noble quality and outstanding taste.

In addition, silk Zhong Huang brand will also wear pajamas and underwear products to CHIC2011.