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Shopping Mall, "Jedi Counter Attack" NOVO, ZEN Department Store To Accelerate Enclosure

2011/2/26 12:09:00 102

The "buyer's" shopping malls, which have been stuck in the cracks, are quietly playing the "Jedi counter attack".

Reporters learned yesterday that after three years of operation in Hongkong, the buyer's department store in Beijing has announced that it will open two stores in Beijing and Chengdu in the next three years and will return to the Shanghai market which had been withdrawn from Beijing in 2006.

Coincidentally, NOVO fashion department stores, well-known brands I.T and CPU, Thailand retail giant Shang Tai banner boutique department store ZEN and other buyer's retailers have also opened up shop in Beijing, Shanghai, Hangzhou and other cities.

Lane Crawford's "Jedi counterattack" revisited Shanghai's hometown

Lane Crawford reopens mainland expansion

In the three quarter of next year, Lian Crawford will open flagship stores in the Shanghai market, which will exceed 14 thousand square meters in the second quarter of next year, said Andrew Keith, the newly appointed president of Hongkong's Lane Crawford department store.

This is also the "revisit of his hometown" after he lost the Shanghai market five years ago.

Meanwhile, Lian Crawford will continue to consolidate its dominant market. Its second stores in Beijing will appear in the Jingdong area next year.

And the mission of LK to develop new markets is based on the Chengdu store, which is scheduled to open in 2014.

According to public information, Lian Crawford is the representative brand of the domestic buyer system. This shopping mall will collect designer products all over the world by professional buyers, and will sell them in stores.

Lane Crawford set up a central shopping center to provide services for various stores.

At the same time, each store supervisor will participate in the purchase process of the central purchasing mobile phone.

Big risks and huge profits.

"This massive expansion is due to lac's confidence in the mainland market."

A senior executive of Lac Carver said in an interview.

From five years ago, he had no choice but to move to the mainland market to speed up the "horse race enclosure", which is closely related to the performance of Beijing Financial Street's Crawford store.

However, Lian Crawford did not disclose the performance of the Beijing store, saying only that the annual turnover of the store exceeded expectations.

The industry said that in the relatively developed retail industry in the United States and Japan, the main business mode of department stores is the buyer system, which makes the pre tax profits of the shopping mall mostly exceed 35%, and the lowest is around 25%.

At present, the domestic department stores mainly adopt the business mode of joint operation, and the shopping centers invite the brands to enter the business in the form of investment promotion. The agents are responsible for the operation of the shopping malls, while the shopping centers collect rents, and the sales commodities are settled by the way of bottom payment.

While the joint venture mode is reducing the risk of businesses, the profit margin of the market is further diluted due to the increasing power of the agents' right to speak, coupled with the increasingly fierce price war.

Jin Yuhua, vice president of the Chinese Department Store Association, believes that the decline in profitability has led to the development of many department stores that have taken joint mode.

NOVO department store {page_break}

I.T, a well-known brand that takes the lead in buying hands.

Buyers and scale are indispensable.

Lian Crawford is not the only buyer shopping mall aiming at the mainland market.

Yesterday, the head of NOVO store in Wangjing, Beijing, told reporters that the NOVO was about to be in the next moon phase.

Department store

Many of its products are purchased by the buyer of the brand.

And the famous brands I.T and CPU, which also adopt the buying system, have accelerated the domestic market.

Set up shop

Pace.

It is reported that Thailand retail giant Shang Tai Banner's boutique ZEN will be settled in Shenyang in April.

The buyer's shopping mall also plans to enter Shanghai, Hangzhou and other places.

Although the buying and selling of shopping malls opens up one after another, it may trigger a revolution in the domestic business mode, but buyers.

Pattern

If we want to become the mainstream of the market, we still have a long way to go.

Business experts say that the buying system needs to be responsible for the sale of goods, and the goods that are not sold well can not be returned to the manufacturers. This requires the market to have a group of "buyers" who have a clear view of the market and consumers.

Compared with other management talents, "buyer" is still a scarce type of domestic retailing industry.

In fact, in addition to demanding talents, purchasing market stores also need strong financial strength and chain size.

According to a senior manager of a shopping malls, the mall spent a lot of money on the production line of large sports brands, providing them with special products, but the huge source of goods needed more stores to digest.

This may be an important reason for the large-scale expansion that has been brewing in the mainland market five years ago.