Mainland Sports Apparel Brand Market Usher In Integration Stage

On the streets of mainland cities and even some developed counties and county-level cities, similar scenes often appear on commercial streets. Lining Or Anta, or other sports brand stores occupy the largest volume of traffic, and less than 100 meters away, there may be two or more brands of sporting goods stores.

Over the past 10 years, it has relied on the strategy of opening a large number of shops. The mainland's local sports brands have not only survived in the two or three line and below cities, but also are getting bigger and bigger. In 2009, Lining's income scale surpassed Adidas, a transnational sporting goods giant, and sat on the second place in the mainland sporting goods market. Compared with the strength of the boss Nike, the local sporting goods enterprises gradually went to the end in the "golden age" of small and medium-sized cities.

A senior garment industry believes that before the mainland, there are few sporting goods brands. Now there are numerous sports brands, and listed companies are everywhere.

Sporting goods market watchdog Ma Gang believes that in the past five years, the mainland's sporting goods industry has been the best five years. In recent years, the performance of Lining and Anta has been growing strongly, and the followers, Chinese trends, XTEP, 31st degree, PEAK and so on have made remarkable achievements. In 2009, the performance of enterprises such as Lining, Anta, China trends, XTEP, 31st degree, PEAK and so on increased nearly 30 billion yuan in sales, about about 60000000000 yuan in retail sales, about five times before the whole domestic sporting goods consumption scale.

The increase in the number of stores in the two or three and below cities is one of the "trump cards" for the growth of local mainland sports brands. In 2004, Li Ning Co listed in Hongkong, with a turnover of 1 billion 880 million yuan and 2887 stores. In 2009, the revenue of Li Ning Co reached 8 billion 390 million yuan, and the number of Lining brand stores increased to 7249. Anta was listed in Hongkong in 2007, with a turnover of 3 billion 180 million yuan and 4716 stores. In 2009, the turnover of Anta increased to 5 billion 870 million yuan, and the number of stores increased to 6591.

The number of stores in Li Ning Co, Anta and other mainland sporting goods companies is increasing in 2010. How many stores can the mainland market open? PEAK CEO Xu Zhihua optimistically estimates that the number of 1 stores that a single brand can open is possible, but in fact, domestic sports brands have already hit the line ahead of time in expanding the number of stores.

Ma Gang said that in 2010, Lining planned to have 7900 stores. Anta , XTEP The number of stores such as PEAK and other brands will also exceed the 7000 mark. As the number of stores increased, performance also rose. According to the available data, the average growth rate of the mainland sporting goods brand stores is about 10%, while the sales growth rate is about 20%.

At present, there are 70% outlets for local sporting goods brands in two or three line cities, more than 280 in the prefecture level, more than 370 in the county level, and more than 1600 in the county (including autonomous counties, flags, autonomous flag, special economic zones and forest areas), and then look at the number of sporting goods retail stores, and the number of sporting goods stores in mainland China reaches more than 40000. The consumption potential of sports goods in the two or three market is basically excavated, and the market will usher in the integration stage.