Tianjin Clothing Trade Association Tsuen Tsuen: Tianjin Apparel Industry Will Not Do Short-Term Business

Year, a turning point; five years, a journey; five years, a new coordinate.

In the past five years,

"On the whole, the past five years have been five years better for the clothing industry in Tianjin, and the garment industry in Tianjin has achieved rapid development in the past five years."

Tianjin Garment Chamber of Commerce vice president of Hong Da Tsuen told this reporter.

Tianjin garment industry is developing the potential and rapidly developing healthy and mature brand development. It is also becoming the consensus of the whole industry. However, the rapid development of the brand of Tianjin garment industry will also be a long-term process. There are still some problems that need to be solved.

Moderate pformation

"2006 is a good year for the development of the clothing industry in Tianjin. However, since the second half of 2008, the wind and water textile and garment enterprises have gone through the coldest winter of 30 years.

Said Tsuen Tsuen.

The sudden international financial crisis brought a blow to Tianjin's textile and garment foreign trade enterprises.

The shortage of orders, lack of working capital and the loss of workers caused many tiny textile and garment enterprises to struggle on the line of life and death.

Business operators realize that pformation is imminent.

Looking back at the past of these enterprises, processing labor clothing and low-grade clothing are their main products.

In the words of TDA, the textile and garment enterprises doing foreign trade are getting tired.

Domestic sales may be the best way for many foreign trade enterprises to reverse the situation.

Therefore, many foreign trade clothing enterprises in Tianjin began to sell domestically and make brands.

However, there are three problems that export enterprises must face in the process of pferring to the domestic market, that is, no brand, no channels and lack of personnel.

In this case, the problem of channel is often the core problem that plagued export enterprises into domestic sales.

Many export enterprises do not understand the general operation rules of the domestic market because of their long-term export operations, and are often at a loss as to dealing with the various interest bodies in the domestic channels. The Tianjin clothing trade association has played a good role in helping these enterprises find channels.

Tsuen Tsuen told our reporter, "choosing the right channel is particularly important for these enterprises. They need to find customers who are suitable for their products."

"However, to create their own brand is not as simple as speaking, and the market is cruel. Some foreign trade enterprises are more severely injured in the process of blind pformation. Therefore, foreign trade enterprises can gradually pform in the case of capability, and finding their own positioning is the foundation of pformation."

Tsuen Tsuen reminded.

Deep tillage brand

Tianjin, as an old textile and garment industry base, has great development prospects and potential. The garment industry is obvious to the export and business economy and the contribution of solving the employment problem. However, Tianjin's local brands really exist in the scale of operation and market coverage. The overall development level of Tianjin's garment industry cluster is not high, and it has not formed a very competitive region.

Tsuen Tsuen told the author that although there are many garment enterprises in Tianjin, there are few leading enterprises with small scale and good quality and efficiency.

Therefore, in the past five years, the Tianjin clothing trade association has repeatedly convened various garment enterprises in Tianjin to discuss the "Baotuan action" of Tianjin's garment industry for the purpose of changing the status quo, trying to change the scattered status quo, and guided by the strength of the chamber of Commerce to integrate the opinions of all parties, and guide enterprises to realize the awareness of intensive farming and meticulous farming.

Mr Tsuen said that although the intensive cultivation of the brand needs to endure loneliness, the effect may not be obvious in the short term, but its accumulation process will give the brand a deep foundation rather than "float in the air". The clothing industry in Tianjin needs more long-term brand rather than short-term business.

At the same time, there are some problems in the talent resources of Tianjin's local garment industry. On the one hand, there are quite a few talents with advanced technical qualifications, and there are still many scarce talents in the industry. On the other hand, many professionals are suffering from lack of standardized professional channels to get relevant training and qualification.

After all, a healthy development industry also needs a high-quality talent team to support it.

It is essential for local clothing brands to make long-term development, and hard work is essential. Talent is an important part of internal strength.

For the future development of Tianjin's garment industry, Tianjin's business environment is gradually improving, and the government is also vigorously promoting the development of Tianjin's clothing industry. Recognizing itself and innovating development is an important task for the future garment industry in Tianjin.

"The next two years may not be the spring for Tianjin's clothing industry. We need to keep a cool head and put our thinking into action to ensure that we can fully grasp the first dawning of spring."