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China Will Become The Second Largest Luxury Market In The World In 5 Years.

2011/1/1 9:29:00 91

Luxury Market Fashion

The most used in 2010. network Language is calm. Taking inventory of international brands and fashion At the time of the annual big event, we also wanted to "calm down" to interpret the international luxury brands and major international brands.时装周以及设计师们在2010年的得与失,一句话:有淡定,有无奈。


In the Chanel store of Chaoyang District Xinguang world, a salesperson is helping a customer into a bag with a price of ten thousand yuan. A smiling guide can't help but excitedly say, "although there are no discounts, there are more and more people coming to buy it." The astonishing purchasing power of Chinese consumers has attracted more and more western brands. The Chinese market has become a battleground for luxury brands in all countries. According to Bain, a consultancy, the US and Asia played a positive role in the unexpectedly strong rebound of luxury consumption in 2010. In 2010, China's luxury goods sales increased by 30%, and the growth rate was once again ranked first in all regions of the world. Bain said that China will become the second largest luxury market in the world in 5 years.


The share price of the largest luxury goods companies has risen sharply this year as sales are stronger than expected. Paris based Louis Hin (LVMH), Swiss watch maker Swatch (Swatch), Cartire, Cartire's (Cartier) and MontBlanc (Montblanc) two brands, and Herm and s, the fashion and leather products group, have risen by more than 50% in the past 1 years. In the lucrative luxury market, there is no need to discuss whether luxury brands enter China. The key is how to enter. In 2010, big names such as LV (LouisVuitton), Chanel, Dior (Dior) and Prada (Prada) poured into the Expo Park of Shanghai, showing their unique ideas in a unique way.

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