China'S Professional Market Seeks Blue Ocean For New Profit Models

Core view

Business model innovation as business philosophy, integration

To achieve "four modernizations", the market should be more branding, professional scale, professional clusters and scientific management.

The idea of "industry win win" - all links in the industrial chain are very important. The whole industry is developing and every link in the industrial chain can achieve win-win results.

The development of the professional market can be described in 12 words: positioning, subdivision, chain development and professional management.

Moderator: Zhou Zhou, China Fashion Magazine

Guest: Wang Denghou, chairman of Anhui Baima Commercial Management Co., Ltd.

Wang Jianxun, chairman of Jin Rong International Textile City and Jin Rong Trade City, Zhengzhou, Henan

Hu Baogang, chairman of Beijing China Alliance creative management consultant Co., Ltd.

Zhang Jin, chairman of Beijing Jin Li Tian Commercial Real Estate Investment Service Co., Ltd.

ask

Zhou Zhou: the professional market has ushered in the golden period of development, rising.

Therefore, constantly exploring and discovering business models in the new situation is a compulsory task for every professional market.

Today, I would like to talk about how to combine our own characteristics and find a profit model suitable for our own market.

Wang Deng thick: first of all, the market is more branding.

The future market will be the era of brand aggregation, and put forward double requirements for the market and brand.

With the continuous improvement of the market environment,

Second is the scale of professional sector.

The future consumption characteristics are changing from physical demand to cultural demand, from general demand to personalized demand, from single demand to diversified demand, from perceptual consumption to rational consumption.

On the one hand, the market is required to be subdivided. On the one hand, the professional plate holding a certain product category will be developed in a large scale to meet the diversified needs of the consumer in a certain product field. It is of great significance to both retail and wholesale.

The third characteristics of the change are the clustering of many professional markets.

The competition of professional market is derived from the dispute of business circles, and the clustering effect is increasingly significant.

If a market wants to achieve real prosperity, it must actively cater to the needs of the overwhelming majority of consumers and the consumption characteristics of the brand era.

Future sales services will include comprehensive functions such as image design to meet consumers' one-stop procurement needs.

All these characteristics determine that single commodity will develop towards mashup.

If we want to quickly occupy the forefront of the market, we must cater for this trend.

The fourth trend of the professional market is scientific management.

In the past, due to the underdeveloped commodity economy, most of the local wholesale markets were formed historically or regionally, or they were the market of origin, with strong industrial support. Most wholesale markets were in spontaneous or semi spontaneous growth and development.

In the next ten years, the pattern of professional market and non origin market has become clearer. The rapid development of the era will no longer give the market a chance to grow slowly, but objectively requires that the specialized market must be mature quickly, which decides that the market depends more on management.

With the pformation of commodity circulation and the upgrading of competition, the responsibility of the management team has risen from the market escort to the pilot.

The connotation of management is constantly enriched, which puts forward higher requirements for market managers.

If we still use the old management thinking to maintain, the result can only be eliminated by the new market.

The Anhui white horse market has spent a lot of time and energy on screening effective business households, promoting market accumulation, deepening market functions, providing all-round services to operators, thus consolidating and prospering in the short term, and upgrading service functions.

Wang Jianxun: there are some new modes of operation in the professional market, such as the brand hosting mode of Anhui Sijiqing and the operation mode of Hangzhou Sijiqing e-commerce. However, these new business models are in an exploratory stage, and they are not mature enough.

Zhengzhou garment manufacturers have gone through the development stage of "quality, quality, no cards, nameless". They are moving towards branding and high-end. With women's pants as their representatives, they have gradually developed some famous brands nationwide, and have won the recognition of "Chinese women's pants watching Zhengzhou".

The wave of textile and garment industry pfer has climax with the introduction of the provincial textile and garment industry planning. Frequent exchanges, negotiations and cooperation between provinces and domestic industries have started several provincial textile and garment industrial parks.

Against this background, Henan Jin Rong commerce and Trade Co., Ltd. takes the professional clothing market of Jin Rong commerce city as the "basic point", giving full play to its wisdom in commercial operation and industrial development mode, and promoting the development of the whole garment industry chain in Zhengzhou. At the same time, it also puts forward the idea of "win-win industry" at the same time, such as self-discipline, brand communication, brand management and innovation.

Under the guidance of this concept, the service area of Jin Rong's business city extends to the upstream of the garment industry.

Wenzhou village garment processing park, Zhengzhou famous garment processing base and other projects have been launched and provided to Zhengzhou clothing manufacturers to put into use.

In August 2010, Jin Rong international light textile city was opened, and the textile city was located in the exhibition and trade center of the textile trade in the central region. It filled the short board in the upstream part of the textile and garment industry chain of Henan Province, which was seriously lagged behind. It is the concrete embodiment of the strategy of improving the costume industry chain and implementing the strategy of revitalizing Henan's "big textile and big clothing" in Henan Henan Trade Co., Ltd.

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Hu Baogang: from the traditional textile and clothing circulation mode, the supply chain is too long, from the producer to the total agent, the professional market, the distributor and so on, and then to the terminal consumers. There are many links, too long span and increased cost.

It can be seen that the circulation mode of traditional professional market is hard to satisfy consumers' demand for personalization, diversification, immediacy, shortcut and stabilization of commodities.

Such a market can only gradually change in the traditional market process, but in the new professional market, it is difficult to choose such a positioning.

The professional market establishes a short process terminal, which essentially connects the two markets of the production enterprise and the end user, and these two markets are rigid markets. No matter how the commodity fluctuates, the enterprise always produces, and the end users always have needs.

Therefore, as long as these two rigid markets are linked up, the new professional market must have a market.

In the past, it was difficult for specialized markets to achieve such a function. E-commerce enables the professional market to build short process terminal platform. Similarly, short process terminals are conducive to expanding the scale and strength of the market, strengthening the market network, and in turn, stabilizing the long-term cooperation with enterprises and consumers.

For the professional market, if we want to become the "killer of circulation" in the modern professional market, we must also take the road of network paction and chain operation.

This mode not only provides a comprehensive support for new professional market, but also makes value-added services in new professional markets possible.

Some strong new professional markets can take advantage of this opportunity to establish exhibition centers, brand centers, network centers and distribution centers, extend the industrial chain, and enhance the value chain, while virtually enhancing market positioning while enhancing their own strength.

In my opinion, under the background of networking, we should implement the same national uniform price of goods, whether in online stores or in physical stores, both at home and abroad.

For example, McDonald's and KFC all have a price. The rich and the poor can pay the same price.

Because there is no real rent burden, online stores can convert rent into service charges and provide high standard and high value services to customers.

The paction network is embodied in 4 major functions: first, it enables the customer to browse the web directly; and the two is to save customer time and deliver goods to the door.

In the age of Internet, saving time is saving cost and creating value; three, improving service level, doing unlimited returns until customer satisfaction; four, providing value-added services, such as gifts, gift exchange, VIP discount, and so on, and enhancing the "Stickiness" between customers and businesses is to enhance their loyalty.

In short, the business model innovation as the business concept, the integration of upstream and downstream commodity trade resources, the construction of "short process terminal" "entity market + network trading" mode is becoming a trend.

From "business to work" to "network integration", the change is not only the trend of market development, but also the mode of market evolution.

The market is more branding, professional plate scale, many professional clusters, scientific management.

Zhang Jin: under the new situation of simultaneous development of economy and commerce, the traditional professional market is facing unprecedented competition threats, and increasingly reveals the unsound mechanism and non-standard operation.

Due to the blind development of the new professional market, the word "saturation", "competition", "homogenization" and so on are the most commonly used words to describe commercial real estate in recent years. Under such circumstances, the professional market is bound to undergo a new pformation.

In my opinion, the future development of the professional market can be described in 12 words: "positioning, subdivision, chain development and professional management".

The development of business is advancing along with the increasing consumption demand. With the increasing competition and the homogenization of the business, the professional market is bound to follow the product segmentation route. The more developed cities and regions, the more obvious the subdivision phenomenon is, and this is also the inevitable result of the upgrading of consumption concept.

Subdivision of fields, subdivision of categories, subdivision of formats, subdivision of brands, and refinement of quality products are also the natural laws of market survival.

And the intensification of competition will highlight the influence of brand influence. Brand development is the development trend of any industry. Chain development is the most rapid development mode to highlight the brand effect. Through the chain mode to improve its own mechanism and industrial chain, and rapidly enhance the value of commercial brand, Beijing Tianya group is a successful example.

Professional market as a continuous operation of commercial property, its value is mainly reflected in continuous operation, how to stand out among many competitors through professional management? Management will no longer be traditional passive management, active and sound scientific professional management will play an immeasurable role. Professional product packaging, accurate promotion channels, effective consumer groups to draw and gather, brand continuous cooperation, scientific performance mechanism and so on will quickly integrate into the professional market management system.