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"Dress" Women'S Clothing Brand 2011 Summer Wear New Product Conference Will Be Held In Hangzhou.

2010/12/20 10:38:00 117

"Dress" Brand 2011 Summer Wear

company

brief introduction

Hangzhou point dress Limited

company

It was founded in 2005.

Is a design, production and sales of new women's clothing company.

Under the infection of strong commercial atmosphere, under the urge of strong competition consciousness, it has defined the management concept based on the market as the guide, the efficiency as the center, the creative design as the key point, and the humanized management as the foundation.

In the process of brand strategy expansion and capital growth, rich experience has been accumulated and its unique style has been formed.

At the same time of sustainable development, policymakers have carried out management reform with great courage and vigour. They have strengthened internal management, actively expanded the market outside the country, won the market with honesty, and worked hard to meet the challenges.

Now we have a higher market share with more scientific management, more efficient production scale and more standardized sales channels.

Brand style

DS dress fashion: blending the latest international design elements of Europe, America, Japan and Korea to meet the psychological needs of modern women's leisure and youth, integrate into the unique Chinese culture and art aesthetics, and create a dynamic, independent and confident new era of female images.

There are basically three series of fashion products.

First, fashion leisure (80%)

Comfortable and leisure oriented, casual collocation, large age span, concise and practical style.

Emphasize

Feeling of youth.

Two, urban Ladies (15%)

Fresh and elegant, fully show the natural tenderness of women.

Exquisite fabrics, exquisite details, graceful waist handling, all show a woman's exquisite.

Three, fashion trends (5%)

Passing on the latest international trends to prepare a visual feast for people in the forefront of popular fashion.

brand positioning

DS fashion dress is located in fashion and leisure city women's clothing.

Focus on the design of urban women who are 25-38 years old. They are independent of their pursuits, and strive to enrich themselves continuously. They work hard and do not give up. They are confident, know how to pack themselves, show themselves, and make themselves stand out. They can be graceful, can be green, can be personality, and everything is derived from a strong inner world.

They walk freely in different social strata and interpret beautiful life.

They are blooming and realizing their inner dreams on the stage of their bright life.