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Shoe Industry Brand Hongxing Erke Actively Implements Tennis Strategy

2010/12/16 14:25:00 66

Shoe Brand Hongxing Erke

  

Shoe brand Hongxing Erke

It is a comprehensive sportswear that has always been committed to tennis. After years of continuous development, tennis has not only been the brand strategy of Hongxing Erke's innovation and market refinement, but also the brand appeal for consumers to advocate "young, fashionable and sunny" lifestyle.


"Throughout the international tennis world, we are delighted to see the vigorous development of tennis. Tennis's own health and fashion appeal is increasingly respected by young people.

We have every reason to believe that tennis will develop further internationally. "

Wu Rongzhao said.



Hongxing ERK actively implements the tennis strategy


It is understood that the shoe enterprise Hongxing Erke formally large-scale sponsorship tennis tournament began in 2005, from the domestic tennis tournament to the excavation of a wider international tennis resources, Hongxing Erke's tennis tournament is more and more full.

Unlike other brands, Hongxing Erke's tennis strategy is not limited to high-end events or top stars.

For different characteristics of the group, Hongxing Erke sponsored events cover high-end, middle end, low-end multiple levels, such as the Shanghai masters and Madrid Masters such ATP1000 level events, and Doha open and Stuttgart open such 500 points and even 250 points of the event; and in terms of players, apart from the broad masses of ralberdo, Vic Meyer, Philip Przysne and other outstanding players, their potential and explosive force of the post-90s young players should not be underestimated.

In addition, their young, fashionable attitude towards life and unyielding professional pursuit coincide with Hongxing Erke's brand appeal.

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