Shishi Rich Birds And Leather Shoes Merchants

R & D strength - the rich bird group has a state-level R & D center, and has set up R & D branches in Italy, Hongkong and Dongguan. It has been a famous designer of Italy and Taiwan and the design elite in China, and has formed a strong R & D team.

According to the different characteristics of designers, different levels of products are developed according to the different needs of the one or two and three line markets.

Through effective combination of products and rational brand positioning, the brand of rich birds can be presented in front of consumers in an elegant, fashionable and noble image.

Fully embodies the concept of rich bird brand: "elegance is eternal beauty".

The strength of production - the rich bird group has first-class production equipment, its key equipment and advanced production technology all come from Italy, in 2005 passed ISO9001 quality system and ISO4001 environmental system double certification.

The production system of Fu's bird group has been scientifically managed.

Advanced production technology and effective management measures ensure the delivery time and quality stability of the product.

The domestic market -- in the domestic market, "rich birds" brand shoes and clothing sales outlets are scattered all over the country.

There are more than 5000 stores, exclusive stores and stores in the market.

In 2001, the "lucky birds" brand successfully realized the cross industry brand extension, launched the "rich birds" brand high-end clothing, through the product, advertising, marketing, public relations as a modern marketing strategy, then successfully opened nearly 100 "rich birds" brand clothing stores in all parts of the country, and quickly opened the domestic market, so that the spread of the brand has been fully extended.

At present, according to the requirements of the listed companies, the rich bird group is constantly improving its management system and seeking greater development through the expansion of the enterprise scale. At the same time, the rich bird group will further integrate its products and bring the popularity of the rich bird brand to a new height.

Rich birds group will also take a new look to move towards a new starting point.

Franchisees must first be franchisees, with entrepreneurial spirit and persistent motivation and perseverance; brand awareness, long-term development vision; able to participate in business management in person; have certain organizational management capabilities, and be able to live in harmony with people; have good reputation and goodwill; identify the rich bird's corporate culture, and have the confidence to develop together with the brand.

Capital requirements

According to the application of the franchised business operator to open the area and area of the exclusive store, the franchised operator is required to have certain free funds and working capital.

In 2008, the fortune bird group invested more than 4.5 billion new two factory buildings.

According to Lin Heping, chairman of the board, in 2006, he began planning and preparing for the construction of the new plant.

After more than a year's time, two new modern factories were built, and the world's advanced footwear production line in Italy was introduced.

China's well-known trademarks, China's famous brand products, the first batch of quality inspection exemption products of the first batch of the State Technical Supervision Bureau, the famous export commodities which are mainly supported and developed by MOFTEC, the state-level technology R & D centers, the Chinese footwear industry quality leader, the national star enterprises, and the Ministry of Commerce issued the "China's most competitive brand" and China's leather leading shoe king.