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"12Th Five-Year" Is The Five Year For China'S Garment Industry To Enhance Its Soft Power.

2010/12/13 11:07:00 36

2010 is the last year of 11th Five-Year. The opening of CHIC2011 will open the garment industry to "

The 12th Five-Year

The journey.

At this new starting point, the views put forward by Chen Dapeng, executive vice president of the China clothing association, can arouse the contemplation of the industry.

Da Peng Chen

"11th Five-Year" is the fastest growing five years of clothing brand. In the future, the apparel industry will face a new development period -- post crisis era.

The garment industry should further promote the pformation of the development mode, structural adjustment and industrial upgrading on the basis of the "11th Five-Year" development, and enhance the driving force of science and technology and brand on the development of the industry.

From the perspective of globalization, the comprehensive soft power of China's garment industry and China's clothing brand is constantly improving. The yardstick of soft power is whether China's clothing brand image can make a qualitative leap in the international and domestic market.

Chen Dapeng stressed: "China

Clothing industry

To achieve greater strength, first of all, when people refer to Chinese brands, first of all, they should associate with "fashion, culture and value" and become stronger in brand associations.

He also said that to achieve this goal, we need to make efforts in two directions: first, in the aspect of enterprises, we should constantly innovate in the system of brand, R & D, technology, management and marketing; the second is in the industry, we must uphold the value centered brand building as the direction.

The development level of garment industry needs to be reflected by brand.

In addition, franchisees and agents view the exhibitors from a more objective, comprehensive and calm perspective. The purpose of the exhibition is to judge the brand's style stability, growth, business philosophy and enterprise style.

In the past two years, a series of highly anticipated cross border attempts such as designer corridors and clothing areas have aroused strong resonance among the industry. All these are leading the industry to focus on improving soft power and developing towards the core competitiveness of cultural creativity. As Chen Dapeng said, when the clothing industry has become a cultural industry, creative industries and high-tech industries, the clothing industry has really become stronger. CHIC will also be accompanied by Chinese clothing enterprises in the five years of the 12th Five-Year "brand culture accumulation". In recent years, CHIC has been building the world first-class.