Home >

Several Principles That Must Be Mastered In Promoting Christmas Promotions

2010/12/11 11:10:00 85

Use any festival to make goods.

Promotion

Activity has become the main way of business, but at the same time, the difference is obvious.

business

Activities are very good, while others are not effective. The key lies in the programme of activities. Then, how can we make good use of festivals to promote sales of goods?

The basic principles of holiday promotion must be:

1. plan a unified propaganda message to reach an agreement with the media.

This is a matter that every propagandist planner needs to do. Only by carrying out unified propaganda can we create a momentum. At the same time, we can also deepen consumers' perception and perception of products. We should conduct a unified thematic propaganda on company advertising, direct mail publicity, promotional materials and websites, etc., and we should also keep in good contact with the media in advance so as to avoid accidents, resulting in the effectiveness or effectiveness of advertising results.

2. determine the desire to stimulate customers' consumption and launch regular customers.

Customers need stimulation.

consumption

And this stimulus is not only for economic benefits, but also for consumers to think that they are worth more than anything else. No matter how much money they spend, it is very successful if they think it's worth your promotion plan, so you need to know what the consumers need and what kind of purchasing psychology they have. Only when you have a good grasp can you conclude the paction.

At the same time, we should launch regular sales promotions, and only when they feel that they have preferential treatment will be patronized again. We should do well and constantly update the list of new and old customers, and keep in touch with them in a timely manner, all these will increase intimacy.

3., lay the groundwork for the network.

Now, with the rapid development of the Internet, many people will not only like shopping on the Internet, but also inquire about the information about the products on the Internet, so you have to launch all the available network resources to package your products, so that you can win a good favor and will make a deal.

It is also necessary to show the love of businessmen. Although businesses are pursuing profits, if you use love, such as donations, to promote sales, you will also increase sales.