"Initiative Marketing &Nbsp; Information First" &Nbsp; Unique Foreign Trade Marketing Innovation Road.

The near future, dollar The continued decline and the appreciation of the renminbi led to the double drop in profits and orders of foreign trade enterprises, which made the enterprises that just came out of the financial crisis once again face enormous pressure. Is there a better mode of foreign trade marketing that allows manufacturers to go closer to buyers? Let manufacturers have more voice and higher profits? foreign trade Marketing can do this: "active marketing." information First, change passivity into initiative and turn information into capital.

The foreign trade information industry originated in the United States in the nineteenth Century, and has a history of over 100 years abroad. The real development of the domestic foreign trade information industry started after the reform and opening up. At that time, the state put forward the slogan of stimulating domestic demand by foreign trade, and increased support for foreign trade. At the same time, many foreign trade companies were spawned. With the further opening of the Chinese market, a large number of enterprises were involved in the competition of the "global big market". The relative obstruction of information has caused many problems: where are the markets, where are the customers, how are the prices and how are the competitors? In the global competitive market, the international buyers are very familiar with the behavior of Chinese enterprises, but Chinese enterprises are unable to learn the relevant information of the international buyers and competitors, and the situation is extremely passive.

Twenty-first Century is the information age, and the domestic foreign trade environment is changing with the change of information age. In the new market demand situation, the foreign trade information arises at the historic moment. Its appearance has solved the fundamental problem of China's foreign trade enterprises. Foreign trade information is not simply a summary of information. Instead, it obtains competitive trade information through legitimate channels. It integrates information such as global market analysis, buyer database, transaction and transaction details, competitor information, industry policy news, interaction between suppliers and customers, and brings users intelligent and efficient online trade information platform through the top-notch user experience. In the information society, foreign trade enterprises should learn to take initiative marketing and effectively convert information into capital. We provide users with huge amounts of foreign trade data and professional data analysis tools. Their value is to help Chinese foreign trade enterprises seek new ways of development and re layout their foreign trade strategies, so as to enhance their core competitiveness. Help enterprises achieve rapid development. Zhang Maohua, CEO, told reporters, "through the analysis of special market, foreign trade dealers can understand which market profits are high and which markets are in the development stage, so that enterprises can find the most accurate market positioning."

With more and more enterprises putting the marketing platform on the Internet, while the number of overseas buyers is limited, the network B2B has become a red sea competition for Chinese foreign trade enterprises. The malicious bargaining between enterprises will make the profits made in China impossible to suppress. The development mode of foreign trade has been launched from the first generation of exhibitions, the second generation of Internet B2B e-commerce and the third generation of search engine keywords. If there is no intelligent platform as an application carrier, batch information is meaningless. The key to the value of foreign trade information lies in its application. It relies on accurate information and data resources, integrates authoritative official information, and develops highly efficient IT technology. It has become a set of foreign trade information platform based on the deep integration of resources and functions before the international trade transaction. Foreign trade enterprises can get valuable customer resources, detailed trade records and competitors' information between mouse and mouse.

The head of a foreign trade enterprise of a pharmaceutical and chemical industry lamented: "through the quality service of the foreign trade information treasure and the special team, we have made clear our competitive advantage, found our accurate positioning in the market, and let us find a better buyer. The one-stop foreign trade solution provided by te Yi makes the whole foreign trade process more convenient and is a powerful booster for the continuous development of our business.

In 2004, with its foresight and profound industry understanding, the special information focused on foreign trade information service, which was nobody's concern at that time. After 6 years of development, it has rapidly grown into the first brand in the world's foreign trade information industry. All along, it is committed to providing a one-stop solution for foreign trade enterprises, focusing on business model innovation and product innovation. In the future, it will integrate more products and resources to provide more comprehensive information services for foreign trade enterprises.

About special information (TOPEASE)

TOPEASE, founded in July 2004, is a pioneer in the domestic trade information industry. As an internationally renowned professional trade information service provider, te information has been guiding the development direction of the domestic trade information industry for a long time. TOPEASE has been providing foreign trade data to exporters since 2004. Exporters can understand all purchasers' purchasing records, so as to passively take the initiative to understand their competitors and develop customers at the same time. It is easy to focus on the root cause of the problem, "do the right thing", and the core of exporters needs to create key values. Today, the trade information provided by more than more than 200 countries has integrated authoritative authoritative information to form a huge database of global buyers.

The company currently has 3500 customers, most of which are manufacturing and manufacturing enterprises. The company is positioned in the service of high-end brand foreign trade enterprises, and the target users are foreign trade enterprise decision-makers. Special needs to take into account two aspects of capacity development: (1) the ability to develop standardized database products; and (2) to provide customized services to differentiated customers.

From the first generation of exhibitions, the second generation of B2B electricity providers, and the third generation of search engine keywords to the fourth generation of foreign trade information treasure, we have not only created a new mode and market, but also integrated the demand of the industrial chain, such as the information asymmetry between the two parties, the qualification of buyers, and the integration of CRM (Customer Relationship Management) management. To meet the deep integration of resources and functions based on industrial chain before international trade transactions, we are "assembling information platform".

Adhering to the "professional, efficient and pragmatic" service concept, TOPEASE aims to promote technological innovation and achieve rapid upgrading of products with optimized information resources. At present, Shanghai is an operation center, and has established branches in Yantai, Qingdao, Suzhou, Hangzhou, Ningbo, Wenzhou, Guangzhou and Taizhou to fully radiate the entire Chinese market. At the same time, TOPEASE's overseas market development has been fully launched, and has taken a solid step towards the strategic deployment of international trade information forerunner. As a matter of fact, it will uphold the concept of value added for customers, grow together with customers, and share "information as capital" with customers.