Ten Secrets For Exhibitors To Participate In The Exhibition

At present, some companies believe that Attend exhibitions It is time-consuming and laborious, but " Trade exhibition business opportunities Michel Ho, the author of the exhibition, presented to the exhibition organizers the value of the exhibition and the participation of the audience. Attracting exhibitors Ten Secrets:

1, focus mainly on those who are most likely to participate in the exhibition, such as those who have participated in similar exhibitions (themselves or competitors). We should focus on 20% of the past spectators rather than 80% of those who have never participated in the exhibition, which is easier and more effective.

2, use beautiful postcards instead of small brochures to publicize your website. This method can save printing cost and management cost, and online registration will provide you with more accurate information. "Research shows that companies with online registration are more likely to participate in the exhibition."

3, in the final planning stage of the exhibition - four weeks before the exhibition (not earlier), the focus should be on the surrounding areas, since the survey shows that more viewers will be willing to take part in close exhibitions after 9.11, which takes only one to three hours.

4, don't rely too much on e-mail. Because your information may be lost for no reason.

5, do not neglect everyone who can profit from the exhibition. "The mistake of many associations is simply to face their members. Everyone in this industry should be invited to join in a series of conferences to attract more new members. "

6, through various channels to improve the quality of the audience. Because the success of the exhibition depends more on the quality of the audience than on the number of spectators.

7, aim at the key professional exhibitors. Such as holding a press conference to arouse their special attention.

8, don't promise too much. If you promise 10 thousand exhibitors to the exhibitors, you will find it difficult to guarantee this number. On the contrary, 5000 exhibitors will be shown to the exhibitors. They will have more surprises when 6000 spectators arrive. "Make less promises and take more actions".

9. Adopt telemarketing. For important exhibitors, call them directly and clearly say, "to attend the exhibition, we will help you..." If you have sent postcards and e-mails to them, it shows that you think this exhibition is very valuable to them.

10, be sure to stick to the end, even to send an email to those who have not come to the first day of the exhibition and ask, "where are you?". For those who are close enough to participate in the exhibition, they should convey to them second days of exhibition activities ahead of schedule. "Do not rush to close the site for registration."