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From Warmth To Luxury, Fur Shows A Big Market.

2010/11/17 11:39:00 115

In the autumn and winter of the year, the three floor of the new Wuhan International Plaza Shopping Center, Beny Baido2010-2011 new conference, is striking with its gorgeous colors, noble qualities and unparalleled luxury.

In the shopping mall where the fur is on the spot, VIP women are all glamorous.

Smile

。

However, when a piece of silky soft fur is worn on the body, do people who are fond of fur know whether the mysterious gift from nature is pformed into a gorgeous fashion? With all kinds of questions, the author interviewed Shen Xinxiang, chairman of Shanghai Cheng Cai Fashion Co., Ltd., and felt the story behind the fur clothing.

Top international fur auction, 60% buyers from China

"The European and American fur industry has a history of over 100 years, and the fur industry in the mainland of China has only been prosperous for more than ten years.

Thing

。

However, the speed of its development has reached the level of envy of European and American peers.

Speaking of the history of the development of the national grass seed industry, Mr. Shen Xinxiang, who is the leader in the industry, can not help but be proud: in the top international fur auction business, almost 60% buyers come from China.

As the natural gift of nature, the quality of fur garments is very large.

degree

It depends on the quality of the raw materials.

According to Shen Xinxiang, the world's top fur auction houses almost all exist in Europe and North America's old fur industry development power.

Every year, these auction houses buy raw materials from farmers, then divide them according to their quality, and sell auctions regularly with 50 to 80 bundles as a unit to attract fur traders from all over the world to participate in the procurement.

Shen Xinxiang told me that the brand fur of Beny Baido today is all from the North American fur auction.

But the brand of Bernie bate has such heroism.

In the 98 years since the birth of the brand, the international high-grade fur material has been adopted.

At the same time, the brand style is designed by Japanese Beny Baido team to integrate fur and fashion design.

It advocates not only new concept of fur consumption, but also brand awareness.

From cooked leather to ordered garments, there are stories about fur.

The most widely used fur is mink skin.

From a mink to a fur garment, there will be dozens of workers and hundreds of processes.

Shen Xinxiang said it is no exaggeration to say that consumers see almost every fur behind the Beny Baido displayed on their hangers.

Because of the particularity and value of fur materials, this determines the difference between the production and processing of fur garments.

After each piece of fur goes out of the auction house, it has to go through dozens of processes, such as tanning and dyeing, before it can be used as raw material for fur clothing.

Taking into account the cost problem, fur should first be made of cardboard by the designer when the fur is turned into clothes, then the garment will be sewn with cloth. After several modifications, the pattern will be finally finalized and finally made with fur.

The biggest difference from other clothing is that the clothing of other fabrics is a batch of tailoring, and the fur must be cut by one piece.

Shen Xinxiang said that even in the days when clothing industry was so developed, there are still many links to manual sewing in the field of fur processing.

The completion of each fur garment requires at least one skilled worker to work for 15 consecutive days.

Speaking of why the Beny Baido brand 2010-2011 press conference is the first choice for WuHan Railway Station, Shen Dong is in high spirits: Wuhan is the provincial capital of Hubei, the central and regional economic and cultural center, Wuhan Guangzhou International is also a top shopping mall in Wuhan, with many first-line brands, so her regional advantages, and the advantages of business and atmosphere are very suitable for our brand. At the same time, we believe that our brand must have a good performance.

The new conference held at Wuhan International Plaza is focused on the latest Beny Baido brand, which comes from Japanese designers and is released at the same time as the Japanese market.

From warm to luxurious fashion, fur shows a big market.

As the first fashion expert to enter fur industry in China, Shen Xinxiang witnessed the development of fur industry in China.

It is just a beautiful "fur show", "show" out of the domestic fur market.

The Beny Baido brand was born in Tokyo, Japan in 1998, and is now located in more than 30 major brand cities in China.

Such as Beijing Yansha, Shanghai Jiu Guang Department store, Chengdu Qun Guang Department store, Wuhan internation, Xi'an Yintai, Chongqing new world department store, Nanjing Eastern Mansion, etc.

The Beny Baido brand is owned by greater China, and Shanghai Cheng Cai dress is a large scale fur manufacturing enterprise, which accounts for 80% of overseas sales and 20% of domestic market. Fur is supplied by North American fur auction house (NAFA).

There is no doubt that the first function of fur is to keep warm.

In China, fur and fashion have been linked up for more than ten years.

Shen Xinxiang told me that since the early 90s of last century, he has personally participated in and organized hundreds of fur shows and witnessed the development of fur fashion in China.

Perhaps in the eyes of consumers, a fashion show is just a stage, several models plus dozens of clothes, but in fact it includes dozens of staff efforts.

From a pair of shoes, a pair of socks to a bag and a brooch, almost all have to be professionally designed.

Speaking of the international trend this year, Shen Xinxiang said that after the popularity of colored mink, the fur has begun to return to natural primary colors such as black and brown in recent two years, and the style has also developed from heavy to short and frivolous.

At the same time, the combination of fur and leather, knitted fabric and other garment materials has released a new 100% quality mulberry silk fabric, a mink or fur free neon, and a 100% cashmere fabric. The French designer has designed a full cashmere coat, which not only enhanced the sense of fashion, but also strengthened its practicality.