How To Deal With "Spot Auction"?

I am a women's clothing brand in Xinjiang. Agent In the golden season of sale every year, the brands of the stores are scrambled for it. Store resources 。 Stores see this situation, put some Promotion area Clearly marked price, let us Auction 。 As a result, the profit of the store has been maximized, but the price of the lot has been kept high. I would like to ask the experts if they encounter such a situation. Is it necessary for us to participate in such auction? Answer ?

　　 Experts:

The common "auction" timing is on the occasion of holidays. Some stores will also adopt "auction" in special celebrations or thematic activities. "Auction" content is mainly for product display, including main channel stacking, theme display, main shelf display and so on. "Auction" is usually time period, and some stores will auction the whole year's display, but this will affect the normal pattern planning and display rules of stores. The common form of "auction" is divided into one auction and several auction. One auction is a one-time bid based on the base price, who will bid high even if it wins the bid; the other is the competition of multiple placards, and who wins the bid in the end.

In fact, this kind of charging work can be solved through negotiation. But negotiations are routine routines, and sometimes unconventional ways can achieve better results than negotiation.

With the advent of the holiday season, the "promotion position" has become scarce resources as the peak of purchase comes. How to compete with stores and other competitors reasonably needs to start with the psychology of auction.

　　 Auction --

Stores have many advantages.

1, create an atmosphere of tension and concentrate all businesses and agents involved in competition. Peer is a friend. It is natural to have a tense atmosphere. Each has its own small calculations. In such an environment, psychological suggestion is a very important move, which is much more useful than single negotiation.

2, competition between manufacturers is a good way to raise the threshold. The essence of auction is competition. Competition always has high, low, lose and win. In the process of competition, the cost is higher than usual, and the profit of stores is increased.

3, do not bother yourself and not offend the manufacturers and agents.

Auction is a challenge from businesses to businesses. The real beneficiaries are actually stores, but stores do not participate in the competition. Everything is business, and stores are fishermen. How can such a good thing happen?

4, the use of face thinking further exacerbate the challenges of the atmosphere. In the process of auction, the factories that are quite powerful often hold their breath in a breath. They are not convinced by the price of the price, and face thinking makes many manufacturers rush out of a lot more than expected in the boiling blood. This is the most natural thing that stores want to see.