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Quanzhou Children'S Shoes Enterprises Learn From Adult Shoe Promotion Techniques

2010/10/18 12:53:00 38

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Quanzhou Brand Children'S Shoes Promotion Techniques

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Quanzhou brand children's shoes

For enterprises, the age of "cartoon endorsement" seems to have passed.

More and more brands of children's shoes enterprises from adult shoes.

Promotion techniques

To gain experience, we have begun to try and have successfully walked out of a new way of "child star endorsement".

After signing Olympic girl Lin Miaoke from Yong Gao, this new road is becoming more and more intense.

Or directly sign a famous child star, or hold a national children's audition contest, or take the resources of youth idol.

The marketing methods of brand children's shoes enterprises are becoming mature.

Signing famous child stars

The signing of Lin Miaoke from Yong Gao people caused a sensation in the market. The direct signing of a famous child star has become a direct and effective way for many children's shoes enterprises to choose.

For example, the little rabbit has hired the Liu Xing actor Zhang Yishan, COOSKIN to sign the little star girl, Xu Jiao, cool music signed Jia Yunzhe, ABC signed Kong Ying, DiMeng signed Hou Gao Junjie and so on.

Hold a national "Star" competition

Fick, the children's shoe business, has successfully held the "child star trial competition" for the second time. From the divisional events to the finals, after more than three months, it has caused a stir in the various circles of the society. In addition, there is also the "final 2010 Cup China Youth Sports Model Competition finals".

According to the organizing committee, the competition was supported by the State Sports General Administration, the Chinese Olympic Committee's news Committee, the Subcommittee and other related units, and got the enthusiastic participation of thousands of children from all over the country. The competition was divided into 15 rounds, namely, the west coast, Beijing, Guangzhou and Chongqing.

At the end of last month, 20 children from Quanzhou, Chongqing and other places from the national audition gathered in Quanzhou's centralized training camp in Haixi District, and decided last week to win the national, Asian and third national trials.

Sign "Youth Idol"

In recent days, during the enterprise ordering meeting, the Nanan star shoes industry Co., Ltd.

This year's pformation of the main brand of children's cloth shoes, last week's order will play the "fashion Lin's distance" theme, high-profile launch of the hit play "home children" new summer snow actor Ning Danlin.

According to Su Jianwei, general manager of schun, this is the first time that schun hand in hand to promote the image of the star, hoping to enhance its popularity in the industry and the child's shoes market for a short time, and finally realize the full extension of the market from the children's supplies to the adult shoe market in the field of cloth shoes.

In addition, Li Yuchun, Liu Xuan, Pan Yang, Ning Danlin and so on, as POOVE, gang Deng, Cambridge, Shu Deng and other brand ambassadors appeared in many brand promotion activities.