Exhibiting Knowledge: Exhibitors

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Choice

Exhibitors

The mode of participation can be simply divided into two categories: collective participation and individual participation.

Different exhibitors have different advantages and disadvantages. Exhibitors should choose suitable exhibitors according to their own needs and strength so as to get the best ones.

Exhibition effect

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Group participation

In general, there are specialized personnel in charge of exhibition organization. Even if there is no financial support, the fees will not be too high.

For small and medium-sized enterprises without experience, market knowledge and strength, it is a relatively good way of exhibiting, especially in the development of international market, but collective participation in exhibition area, exhibition time, booth design, exhibition style, staffing and so on will be restricted.

If the market mechanism is not perfect enough, the exhibitors should conduct a comprehensive survey of the projects participating in the exhibition, especially for the exhibition projects organized by the intermediary organizations and companies that are mainly for profit.

Solo exhibition is the most common way of exhibiting.

It not only needs a certain amount of exhibition knowledge and technology, but also requires considerable financial and human resources. However, independent exhibitors have greater autonomy, so they can design their own characteristics, show their strength, and are more suitable for large and medium-sized enterprises.