AOKANG Opens New Model Overseas

　 October 14th, AOKANG With the focus on technology and brand international mergers and acquisitions, we now have a richer connotation.

In May 18th, AOKANG announced the formal acquisition of Italy's famous footwear industry in Shanghai. brand After Wanli Wade, Italy local time on October 13th at 10 a.m., Rome Sheraton Hotel, under the leadership of Wenzhou municipal government, the Sino Italian footwear industry association leaders and enterprises, AOKANG wanwade Italy international R & D center and procurement center was established.

According to the cooperation agreement, AOKANG wanwade international R & D center and purchasing center office in Italy Wanli Wei office; Wanli Wei for the two major centers to provide the necessary equipment, production personnel and technical guidance, AOKANG provides design and procurement personnel; the two sides cooperate to complete the preliminary design, production, batch production in AOKANG domestic production base; the two sides share the research and development results to promote the world. Wanli brand 。

"This is a big step in the process of internationalization of AOKANG. We have married Marie Wade, who is a foreign daughter-in-law, and how to" Sinicization "on the basis of ensuring her fine traditions is what we have been discussing. Wanli Wei is located in Italy, the famous world shoe capital. It has the most fashionable design and raw materials, and has the most advanced information. Today's cooperation is built on the basis of our two years' running in. It can be said to be a strong cooperation. We will transform Italy's technology and information into domestic competitiveness for the first time. "Wang Zhenquan, deputy general manager of the AOKANG shoe Limited by Share Ltd in Zhejiang, participated in the signing ceremony in Rome that day. He expressed his views to reporters through overseas calls.

It is also a topic for AOKANG to solve the problem of R & D and production, how to make Chinese consumers recognize and recognize the brand of Wanli brand and expand the Chinese market.

Before Wanli Wade, AOKANG has already had enough market experience in running international brands. "Since AOKANG acquired a partnership with Wanli Wade before acquiring the brand ownership in the Greater China region, we learned a lot about their management and operation experience. Before the merger, we had helped the Wanli brand to spread the market in China. "Wang Zhentao, chairman of Zhejiang AOKANG footwear Limited by Share Ltd, admitted that the establishment of R & D centers and procurement centers in Italy was the result of AOKANG's deliberation and several discussions with Wanli Wade. Next, their main goal is to make wanwade the most competitive high-end brand in China and even in the Asia Pacific region within three years.

When it comes to how to build channels or make use of AOKANG's existing channels after the acquisition, Wang Zhentao said that Wanli Wei's international brand positioning is not suitable for the street store's channel development mode. He is taking a completely different road from AOKANG, asking AOKANG to make a difference from the existing operation team. Therefore, we must "accumulate grain and slow down the king". At present, Wanli Wade Greater China has already set up a team that is good at dealing with shopping malls and having an international management concept. It has set up a benchmark market in Beijing, Shanghai and Guangzhou.

"We actively encourage and support Wenzhou enterprises to invest and start businesses in Italy, establish R & D centers and design rooms, and purchase advanced technology equipment, well-known brand goods and high-quality raw materials in Italy, so that we can accumulate more experience when we push Italy brand to the Chinese market, and lay a more solid foundation for the future development of our country. Meng Jianxin, vice mayor of Wenzhou Municipal People's government and Xie Rongfang, executive vice president and Secretary General of Wenzhou shoe leather industry association, expressed support for AOKANG's move.

It is understood that the establishment of AOKANG Wanli international R & D center and procurement center is one of the ten achievements of the Wenzhou industry docking conference. The first meeting was held jointly by government and enterprises. It was mainly composed of representatives of Wenzhou municipal government officials and shoes and garment industry. It was organized by Wenzhou foreign trade and Economic Cooperation Bureau. It aims to strengthen resource sharing and information exchange between China Shoes Capital and world shoe capital, and boost the transformation and upgrading of Wenzhou footwear industry.