Yu Ximing: Using Foreign Trade To "Raise" The Transformation Of Textile And Garment Industry

The theme is " Textile and garment industry Yu Ximing, director of the Ningbo Office of Ningbo Shenzhou Knitting Co., Ltd., said that Ningbo Shenzhou International relies on foreign trade to develop "China's financial industry in Ningbo." raise "Enterprise transformation, the former stage to support domestic business with foreign trade, in the future to create brand to support foreign trade business.

About Enterprises Transformation and upgrading The problem is that in the textile industry, it is very hard to create a brand. In this regard, Shenzhou International is relying on Shenzhou's foreign trade earnings to "foster" brand transformation. From the textile and garment industry to the self brand business, Shenzhou International Plan has invested hundreds of millions of yuan in funding, and has purchased 38000 square meters of R & D center. At the same time, it has hired the world's top planning and marketing design team to participate in brand positioning. After waiting for the location to be clear, we will gradually build the plan, start production, and open the market in the market trial marketing and marketing.

Yu Ximing also said that in the process of transforming the OEM processing business into the enterprise self brand, Shenzhou International's overall deployment is based on brand and high technology, and traditional industries are the economic foundation. The former stage is to support foreign trade by foreign trade, and to support foreign trade by self brand in the future. Finally, in the case of Xi Ming, the process is very long and complex, and it is possible from 3 to 20 years.

Sponsored by the Ningbo Economic Commission and Ningbo Organizing Committee of the Expo, Ningbo, China's financial media, with the theme of "Ningbo's textile industry development and transformation and upgrading Ningbo action", was held on September 8, 2010 ~10 in Ningbo City, Zhejiang province. As one of the important activities of the 2010 Ningbo Clothing Fair, which will be held in from October 21st to 24th, this event has visited the traditional well-known clothing brands including YOUNGOR and Shanshan, as well as the OEM enterprises represented by Shenzhou knitting. In order to introduce and demonstrate the textile and garment industry in Ningbo in order to meet the needs of market development under the new global economic situation, we have carried out the transformation and upgrading process and achievements from four aspects, namely, the internationalization, diversification and fashion of traditional brands, the branding of OEM enterprises, the deepening and flatness of industries, and the extension of manufacturing to commercial circulation.