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French Online Shopping Apparel Market Share Of 8.6%

2010/9/24 14:39:00 92

Online Shopping Clothes

According to France

fashion

Research Institute (IFM)'s latest research results, first quarter of this year, France

Online shopping clothes

Market share reached 8.6%, the first time it exceeded large department stores.


In the year July to July this year, the number of online clothing sales increased by more than 30%, while the overall sales of garment industry fell by 1.4% during the same period.

Online shoppers are mainly women aged 25-34, who spend less time in their spare time and control their family buying rights. Male consumers are mostly 35-44 years old, because online shopping saves time, practicality and convenience.


Online shopping price advantage is obvious, female

Clothes & Accessories

The average is 11% cheaper than the market, and the clothing for men and children is 7% to 3.5% cheaper.

Professional online stores occupy 50% of the market share, and traditional retailers are also involved.

FEVAD estimates that sales of 7 online stores in the first half of this year amounted to 14 billion 500 million euros, up 29% over the same period last year.

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