Nanotowel Hype&Nbsp; The Market Urgently Needs "Quality DNA"

Today, Fabric There are more and more research achievements in the functional properties of fabrics, recycled materials and New fiber materials The development of. Health care functional textiles are one example.

The reporter learned that the vast majority of health functional textiles are knitted fabrics. Knitted fabrics have the advantages of comfort, breathability, coolness, and flexibility, and are suitable for being widely made into health sportswear, health leisure T-shirts, health underwear and other products. However, due to the structure of the knitted fabric itself, the health functional textiles generally have the problems of poor appearance, poor shape retention and poor dimensional stability after washing.

"Once bitten by a snake, twice shy." Poor quality health care products have begun to affect the entire health care textile market, and many consumers are increasingly suspicious of health care textiles. Quality improvement has become a "problem to be solved" in China's health functional textile industry. In addition, in the "Zhang Wuben Event", we also saw the modern people's attention to health and the shortcomings of the domestic health care regulatory system.

　　“ Nano towel ”Hype wildly

Rapid development, lack of standards, uneven quality, exaggerated propaganda, and chaotic price system have become the "adjectives" of health functional textiles in China.

In terms of quality, for the vast majority of health functional textiles, consumers cannot identify them by their own ability. This needs to be achieved by strengthening the market order rectification by the quality supervision department, and also needs the assistance of professional institutions' instruments and equipment.

"Dead skinned towels, which do not depilate, do not stain bacteria, and are easy to absorb water, are sold at a loss of 8 yuan each!" In a section of Shiqiao, Panyu District, Guangzhou, the reporter saw this "nano towel" with many health functions. Mr. Chen, the owner of the shop, told our reporter that he saw many sellers selling this "nano towel" on Taobao last month, and the sales were very hot. He started field sales in Guangzhou on his own purchase.

The reporter carefully observed several so-called "nano towels", and it felt really good, but there was neither manufacturer nor fiber composition marked on the towels, nor production license or product instructions.

"The application of nanotechnology in textiles is not mature. 'Nanotowel' is pure hype, and businesses are also 'bullying' consumers who can't test the quality at all." Experts pointed out that at present, the country has no standard to identify what a nano towel is. "Nanotechnology materials are mostly used for waterproof and friction resistance, and the effect is not good when used on towels."

"Bamboo charcoal clothing" that is difficult to verify

Bamboo charcoal is known as "Black Diamond" and "New Defender of Environmental Protection in the 21st Century". It has a unique honeycomb microporous structure, which makes bamboo carbon fiber have super adsorption force and the ability to emit far infrared.

However, a reporter's recent investigation found that the clothes with the concept of "bamboo charcoal" advertised by many businesses are very ambiguous. Bamboo charcoal fiber has many excellent characteristics, such as odor removal, shielding computer clothing, far-infrared, etc. However, the reporter found that among many bamboo charcoal clothing, the products that can clearly mark the origin of bamboo charcoal and the firing temperature are at least, only one "bamboo charcoal underpants" indicate that the product is Taiwan Mengzong Bamboo, which is decomposed by traditional earth kiln burning at 800 ℃, It can effectively absorb formaldehyde, resist bacteria, and release negative ions.

"The adsorption of bamboo charcoal fiber on harmful substances such as formaldehyde can be divided into different pore sizes, such as macropores, micropores, and mesopores. The adsorption capacity of bamboo charcoal fiber with specific pore sizes on harmful substances is limited, which means that bamboo charcoal cannot absorb all gases." Experts told reporters that in addition, to achieve the effect of radiation protection, bamboo charcoal fiber must undergo a high temperature of more than 1000 degrees, The release of negative ions has not yet been verified.

At present, many manufacturers produce under the name of "bamboo charcoal fiber", but in fact, it is difficult to verify how much bamboo charcoal fiber is contained in it, or what kind of bamboo charcoal fiber is used, which is also a big gap in the quality supervision of bamboo charcoal fiber in China.

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Complaints about health textiles rose sharply

According to the complaint report recently released by the China Consumer Association, in the first quarter of 2010, more than 130000 consumer complaints were received across the country, of which more than half were quality problems, accounting for 56%. Among the industries complained, the garment industry is the largest, accounting for 29.4% of the total. Among them, the number of complaints about health care products (including health care functional textiles) increased significantly, up 42.1% year on year, ranking the forefront of the increase in complaints.

"People's living standards have improved, and investment in health care has also increased significantly. In particular, many people who are old and infirm or suffer from chronic diseases use health care functional textiles as their own means of treatment and health care, but the results are often unsatisfactory. Many products are of poor quality, and some have added many prohibited ingredients." Experts pointed out that although they cannot treat diseases, But this kind of textile can also make beneficial adjustment to human body function, with a series of functions such as far infrared ray, radiation protection, magnetic function, antibacterial function, etc.

In the opinion of Zhou Bangyong, Deputy Secretary General of China Health Care Association, the current health care functional textile market is more serious because of the lack of standards. He pointed out that among more than ten functions claimed by the manufacturer, such as antibacterial, anion, anti radiation, antithrombotic, magnetic function, far-infrared, anti varicose and so on, only functional textiles such as magnetic health care, far-infrared and antibacterial health care have association standards, and other claimed functions have no standards, let alone national standards.

The marketing director of a health care functional textile production enterprise in Guangzhou told China Fiber Inspection, "In order to avoid the competition with traditional cotton and chemical fiber clothing, our company will focus on the" health brand "this year, and seize more markets with new products." At present, textiles with health care functions have begun to focus on health, environmental protection, medical, chemical Nano and other fields have expanded.

In 2015, there was a market of 200 billion yuan for health textiles

"In 2009, China has become the world's second largest consumer market of health functional textiles after the United States, with total annual sales of US $13.4 billion, second only to US $14.7 billion, and growing at an annual rate of 20%." On May 30, 2010, At the Summit Forum on the Status Quo and Development of China's Health functional Textiles jointly held by the China Health Care Association and the China Knitting Industry Association, the data provided by Zhou Bangyong showed that.

At present, health functional textiles, as a part of health care products parallel to health food, have exceeded health food in market sales. "In 2015, the market size of health functional textiles will reach 200 billion yuan." Zhou Bangyong predicted.

According to the reporter, Japan's health functional textiles have accounted for 39% of all textiles, and the United States for 28%, while China's proportion is still very small, and the market prospect is very broad.

According to the definition of Health Function Textiles CAS115-2005 issued by the Chinese Health Care Association in October 2006, health function textiles refer to a class of textiles that have the function of emitting far infrared rays, generating magnetic fields, antibacterial functions and other health functions, are designed to regulate and improve the body functions, do not aim at curing diseases, and do not have any toxic and side effects on the human body.

There are many kinds of health functional textiles. As far as clothing is concerned, there are as many as 100 kinds of health care functional textiles, such as shirts, sanitary clothes, chest circumference, underpants, sportswear, underwear (autumn and winter suits, body-building, warmth preservation), T-shirts, shorts, pajamas, T-shirts, maternity clothes, professional clothes, etc.

Experts pointed out that while fake and shoddy products are prevalent, some textile products that really have excellent health care effects are "hidden in purdah and unknown to everyone". On the one hand, it is not user-friendly, on the other hand, it is too high-tech, so that even the salesperson can not explain clearly. Enterprises in the industry are in urgent need of "high-quality shout", which is based on the systematic training of enterprise sales personnel, so that they can introduce products to consumers in easy to understand language.

"Because health care functional textiles have certain scientific and technological content and health care effects, they can not only meet the needs of clothing, but also meet the needs of health, so the price of traditional textiles is above reproach." Zhou Bangyong believes that the close cooperation between the upstream, middle and downstream is the cornerstone of the healthy development of health care functional textiles, that is, the interaction of "material, beauty and morality". The upstream is responsible for ensuring the safety and effectiveness of raw materials; The midstream is the manufacturing of fashionable and comfortable products; The downstream is to explore new marketing channels and techniques and implement the brand strategy.

Yao Mu, academician of the Chinese Academy of Engineering, pointed out that the knitting industry and health functional textiles have made outstanding achievements in raw material innovation, technological principle innovation, special equipment innovation, design innovation, functional innovation, humanistic concept innovation, brand and management innovation, especially in practical functions, Knits and knitted garments have been on the road.