"Seven Weapons" Are The King Of Sales.

Jo Gilad (Joe Girard) has been the first in the world for 12 years in a row. So far no one can break the sales record of 6 cars sold on average every day for 12 consecutive years.

Joe was born in an impoverished immigrant family in America in 1928. In order to earn his living, he started shoeshine and newspaper boy when he was 9 years old. He was subjected to abuse by his father and discrimination in the neighborhood. But his loving care made him always believe in his value.

Joe had done more than 40 jobs, and he was no longer frustrated after his bankruptcy.

After suffering, he found that people must

The first weapon is the 250 law, and do not offend any customer in any case.

There are 250 people behind each customer, who are close relatives, friends, colleagues and neighbors.

Joe keeps the 250 laws in mind every day, holds the attitude of business supremacy, controls his emotions at all times, and does not neglect customers because of his customers' difficulties or his own bad mood.

The second weapon is a business card that sells everywhere to everyone.

Joe sends cards everywhere, at least two pieces each time. When the restaurant pays the bill, the business card is placed in the bill, and the business cards are thrown to the air in the games.

Because of the unusual, it is more attractive. If a person falls into the hands of a car buyer, the Commission will exceed the cost.

Joe believed that every salesman had to let people know what merchandise he was selling so that he could get more opportunities.

The third weapon is to create customer profiles and understand more customer information.

To win customers' likes, we must understand customers and collect all kinds of information from customers.

At first, he grabbed the opportunity to record information about his career, the global brand network, the demand for buying cars and so on, relying on a telephone and a pen.

Later, he set up a customer's card file, recording all the information of customers, their children, hobbies, qualifications, positions, cultural background and so on.

With these materials, you will know what they like and can make them talk and dance happily.

Customers will never be disappointed after a good mood.

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The fourth weapon is the hound program, which turns customers into offline.

After the deal, he handed over the instructions to a stack of business cards and hound plans.

Tell the customer if the introducer comes to buy a car, each car will receive a reward of 25 dollars after the paction.

Later, Joe sends a thank-you card and a stack of business cards, and sends a letter every year to remind him that his previous commitment is still valid.

If a customer is found to be very influential, he will redouble his efforts to develop it into a hunting dog.

The key to the plan is to keep our promise. We must pay 25 dollars for the customers.

In 1976, the hound program brought 150 businesses to Joe. He paid 1400 dollars for hunting dogs and received a commission of $75000.

The fifth weapon is the flavor of selling products and moving customers with experience.

Joe always encourages customers to "sniff" the smell of new cars, so that customers can sit in the cab and touch them personally.

If a customer lives nearby, he will be advised to drive home and let his family and friends experience it.

According to Joe's experience, all experienced customers, even if they did not buy them, will soon buy them. The experience of new cars has made it difficult for them to give up.

Customers directly try, contact and operate, attracting their senses, and mastering their feelings.

The sixth weapon is honesty, honesty is the best strategy to sell, especially after customers can verify.

Qiao is good at grasping the relationship between honesty and adulation. In addition to sincerity, a few compliments can make the atmosphere more enjoyable and easier to sell.

The seventh weapon is a monthly card, which Joe believes is a continuous globrand.com process.

Salesmen continue to care about customers after the paction, which will make business bigger and bigger and customers will be more and more.

Joe will send 12 different cards to customers 1 years and 12 months, with "I like you" forever.

If Jo Gilad appears in your home 12 times a year, you will think of him when you want to buy a car.

Jo Gilad's seven weapons are customer supremacy.