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Mcglaughlin: Optimizing Storage System And Upgrading Customer Experience

2010/9/1 20:01:00 71

Following the establishment of a warehouse in Beijing and Guangzhou in May this year, Mcglaughlin announced recently that its sub warehouse in Chengdu was officially put into operation.

This means that with the in-depth development of department stores, Mcglaughlin began to accelerate the upgrading of warehousing and logistics.

customer

Provide faster and more convenient services.

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Department store

Paving the way for half a year to set up three separate warehouses

Thanks to its high popularity and the advantages of backstage service, Mcglaughlin's department store strategy has been advancing rapidly this year. At present, the third party brands on the wheat net have reached more than 300.

Cooperative brand and Mcglaughlin's own brand complement each other and are loved and sought after by customers.

Sales of wheat nets have soared again, but the rapid growth in the short term also raises new requirements for warehousing and logistics systems.

Wheat net related responsible person expresses, product, price,

service

It is the core experience of customers in the shopping process.

In terms of product and price, after years of exploration, wheat net has achieved the same optimum.

But the service will be improved without delay. In order to make the customers have a more perfect shopping experience, wheat net will increase investment in the warehousing and logistics system.

It is reported that Mcglaughlin's distribution efficiency in Southwest China will be more than doubled after Chengdu's sub warehouses are put into operation.

In addition to several sub warehouses that have been built, Mcglaughlin will also build a bigger operation center.

Optimize storage system and upgrade customer experience

With the increasingly fierce competition in the department store of wheat and other major B2C, the upgrading of warehousing and logistics has become a major task for every B2C.

Jingdong, Dangdang, and excellence have been encircling the whole country to establish new warehouses and regional operation centers.

In addition to increasing the number of warehouses and improving the efficiency of regional distribution, Mcglaughlin also focused on optimizing the original storage system.

The head of wheat net said that under the department store mode, the volume of each order is smaller, and the difficulty of distribution is doubled.

Take the wheat net as an example, more than 100 thousand of SKU, more than 10 thousand kinds of salable products, the volume of products from more than one cubic meter of furniture, to the earrings earrings, such as silver jewelry, product categories from clothing, shoes and hats, accessories to health products, daily necessities, etc., these logistics center storage conditions put forward different requirements.

How to finish sorting and packaging orders in the shortest time with nearly 100% accuracy is a great challenge for the logistics department. 0.1% of the errors can bring 1% cost increase and 10% customer satisfaction decline.

In the face of more complex storage needs, Mcglaughlin carried out a series of warehousing upgrading, so that all kinds of products were stored efficiently, reduced the order error rate, and realized real-time inventory.

A series of measures enable customers to be more pparent and buy more reassurance during the purchase process.

Analysts believe that the new shopping experience and the cost advantage of highly compressed supply chain is an important magic weapon for e-commerce enterprises to win competition, and the establishment and maintenance of the cost advantages of e-commerce enterprises must be guaranteed by reliable and efficient logistics.

The optimization of Mcglaughlin's warehousing and logistics system will further improve operational efficiency and user satisfaction.