Guangzhou'S Local Clothing Brand Has Become The Key Moment To Strengthen Its Own Brand.

Guangzhou Daily:

Provide impetus for enterprises

The spokesman for the Guangzhou Daily said that the "2010 Guangzhou dress culture week series", which was first cooperated with Guangzhou garment industry chamber of Commerce, brings together experts from Guangzhou's famous clothing brand CEO, industry experts, top ten designers of Chinese clothing, colleges and universities and scientific research institutions.

The Guangzhou Daily's original intention is to analyze the competitive advantages, weaknesses, opportunities and threats of Guangzhou's garment industry from a higher angle, so as to better promote the exchange of the industry and become a mirror of the industry.

Guangzhou daily and its brand customers work together to carry out in-depth cooperation and value promotion of the brand, not only to harvest the actual effect of communication, but also to provide a strong impetus for the long-term development of the enterprise.

At the same time, Fuli group's Fuli Department Store Co., Ltd. announced that it was formed with the Guangzhou garment industry chamber of Commerce.

The Secretary General of the association:

The 45 parks are landing at the end of the year.

Chen Zhaofeng, Secretary General of Guangzhou Cultural Creative Industry Association, revealed that 45 cultural and creative industries parks in Guangzhou are expected to land in Guangzhou by the end of this year.

He suggested that the Guangzhou municipal government should strengthen the guidance and develop the local brand of Guangzhou clothing industry through the two development models of the government led and famous brand enterprises.

Executive director of the company:

The foreign brand "wolf comes"

"The wolf is coming!" Li Shengzhi, executive director of Guangzhou CFA Company Limited, said in his speech, "the brand foundation of Guangzhou's clothing industry is weak, and the connotation of South of the Five Ridges culture has not yet been reflected in clothing. However, a large number of foreign brands or domestic fake foreign devil enter the Guangzhou market and have a fierce offensive."

Nowadays, the major brands in Guangzhou are foreign brands, which are dominated by capital advantages, and local brands are rushed to the corner.

Chairman:

Foreign brands sell logo

Che Guangping, chairman of Guangzhou Yi Miao Industrial Co., Ltd., who had an unforgettable experience in Rome in 1999, bought a complete set of clothes at a fast selling clothing store of 2500 euros, a total of 8 small pieces, equivalent to 25 thousand yuan.

"How can I be fooled in other people's marketing ideas?" with this thinking, he found that foreign brands come to China, bringing only brand names, a logo, a concept, and use China's resources to defeat Chinese brands.