XTEP'S New Clothes Help Bermingham

This competition is also designed by XTEP to produce Bermingham's New Jersey for the first time in the Premier League home. It is the first time China's brand has been equipped with the top European football league matches.

according to

It is understood that in the next five seasons of the Premier League, Bermingham's team will run on the green field with XTEP's new robe. With the "three primary colors" as the background, the new XTEP robe, which is composed of color bar, color, printing, shoulder straps and other fashion elements, will lead to a fashion movement trend, and XTEP's fashion campaign concept will also be accepted by more people.

Chinese bosses join hands

Bermingham added "Chinese color"

Since the Chinese boss Carsen Yeung held the Bermingham club, the traditional England team is gradually integrating into the lives of more Chinese people.

The first step was to move the operation company to Hongkong. After joining Bermingham, Yang renamed the "Hongfeng international" company named "Bermingham global", and moved the Bermingham club management company from England to Hongkong.

The second big event is to change the sponsors of the shirt and sign a five year agreement with another Chinese boss, XTEP Ding Shui Po, to jointly develop Bermingham's unlimited potential in the Chinese market.

And just last month, the main players of Bermingham club were the first time to fly to China. They joined hands with the Chinese Football Association and China Disabled Persons' Federation. In the three places of Hongkong, Beijing and Shenyang, they had a series of wonderful matches with Chinese Hongkong team, Beijing Guoan, Liaoning Hongyun and many other Chinese fans.

Of course, Bermingham's "Sinicization" process is much more than that.

According to Bermingham and XTEP, at the beginning of next year, the "BCFC-XTEP" exclusive sports products and franchise stores jointly built by two Chinese bosses will be launched in the Chinese market, so that more fans can experience Bermingham's more than 100 years of football history and culture.

In addition, the two Chinese bosses will further cooperate with Bermingham in many aspects such as sports and cultural exchanges in China, Chinese football talents and so on.

In the near future, fans will be lucky enough to see a more powerful Chinese football team.

Target: global fashion sports brand

The reason why soccer is called the world's first sport is not only its own competitive spirit, but also the fusion of fashion and entertainment.

Looking at the world's leading stars, both Beckham and C are at the top of the fashion trend.

This professional sport combining fashion and entertainment coincides with XTEP's brand concept of "making sport different".

It is reported that in early 2010, XTEP joined the Bermingham Football Club of the Premier League in the world top football league.

In a sense, it represents the first shot of domestic football marketing in football year.

With the help of the advanced experience and powerful influence of the Premier League, the football market in China is the prospect of XTEP.

XTEP, vice president of XTEP, said: "XTEP can appear in the Premier League arena, and it is the international recognition of XTEP becoming a professional sports equipment supplier. XTEP is a step closer to becoming a global fashion brand."

The deep excavation and full utilization of the resources of cooperative events has always been one of the means of sports marketing for XTEP.

With the birth of XTEP's new robe, the first appearance of the Chinese sports brand in the five major European leagues was made. XTEP and Bermingham's strong combination joined forces to consolidate XTEP's first brand position in fashion.