Yao Ming Ribbon: It Took A Year To Win.

　　 It is hard to imagine that the company is running smoothly and the factory workshop is functioning normally. Yao Ming ribbon What kind of life and death decisive battle has been going on in the past year?

Until a month ago, the company with the name of Yao Ming, a basketball superstar, breathed a sigh of relief and waited for a final decision to decide his fate. In July 13th, a piece of exciting news spread to Xiamen from the other side of the ocean. The US Department of Commerce announced the final result of the joint anti-dumping investigation and anti subsidy investigation of China's American woven band products. As the only respondent enterprise in mainland China, Xiamen Yao Ming ribbon Jewelry Co., Ltd. received an anti-dumping zero tariff rate and a low tax rate of 1.56. From the chairman Yao Ming to ordinary employees, no one in the whole company was exulted.

　 It took a year to win.

After hearing the news, our reporter contacted Wang Yuanmei, manager of the marketing department of Yao Ming Ribbon Ornament Co., Ltd., and learned the details of the incident.

In July 9, 2009, U.S.A Bewick Overy, the largest ribbon manufacturer, together with its wholly owned subsidiary lion Silk ribbon The company lodged a complaint with the US Department of Commerce and the International Trade Commission, accusing Chinese enterprises of dumping the tapes exported to the United States below normal prices, requiring anti-dumping investigations and countervailing investigations on the narrow ribbon woven from China. The product covered by this survey is made of all kinds of length and shape, all or part of man-made fibers, and the ribbon is less than 12 cm in width. It is mainly used for garment accessories and gift packaging.

In July 23rd, the United States decided to file a case. This is the first "double reverse" investigation initiated by the United States on Chinese textiles, and the first trade remedy measure taken by the United States in the post quota era for Chinese textiles and the United States.

Because the ribbon enterprises are facing the niche market, it is a small category which is not concerned in the textile industry, but this time it has become the focus of the industry. The United States in the investigation of the specific way is to select the industry in the US export volume ranked first, second of the Chinese enterprises as a representative of the mandatory response. Yao Ming, Xiamen, is one of the largest ribbon producers in China and the world.

Under the leadership of chairman Yao Ming, the company set up a "double anti" respondent leading group at the first time, and embarked on a long road to deal with "double reverse". Referring to the difficulties in the early days, Lu Yuanchao, deputy general manager of the "dual anti" respondent leading group leader, said in an interview: "under the guidance of the commerce department and the chamber of Commerce of textiles import and export, we can make clear the concept of" double reverse "and the related procedures. With the help of Xiamen TDC, we visited some enterprises in Fujian, including furniture, sports equipment, food, shoes and hats, which were once involved in anti-dumping.

The real war is the "war" between Yao Ming's ribbon and the US Department of Commerce. During this year, the US Commerce Department visited the company for the two time.

In the process of investigation, we must provide detailed information for the United States. To this end, Yao Ming Ribbon company invested a lot of manpower and material resources, the entire case spent about 3000000 yuan, completed 14 supplementary questionnaires. Each supplementary questionnaire has dozens of questions, sometimes a question needs to provide hundreds of pages of information, Yao Ming once described: "respondent materials can be filled with a 10 square meter house."

From January 18th to 19 this year, the Commerce Department officials came to the scene to conduct countervailing verification. Then, on the morning of March 8th - 12, the Commerce Department officials went to the scene to verify the spot dumping, and passed the on-site verification with a high score of 99.9. Until July 13th, when the final hearing was released, Yao Ming's ribbon was almost perfect.

At the same time, another enterprise that gave up the respondent received a punitive tariff of 24. 7. 5%, while the remaining 13 enterprises were awarded an average weighted tax rate of 12. In fact, once the tariff of the ribbon industry exceeds 30%, it is almost impossible for the US customers to accept it. Therefore, judging from this ruling, Yao Ming weaving basically won the exclusive admission ticket to the US market, while the other Chinese enterprises' belts will be kept outside the US by high tax rates.

　　 Be prepared to be calm and responsive.

More than a dozen similar enterprises were involved in the survey, and only Yao Ming's weaving belt was unique, which led to many conjectures and questions. It can be said that in recent years, Chinese enterprises, especially private manufacturing enterprises, often have to deal with such trade frictions as "double counter" investigation. Most enterprises often lose their competitive edge and even kick out because they do not understand the "rules of the game". So, is this the perfect victory of Yao Ming's Webbing? Can it also provide some useful experience for Chinese enterprises to deal with similar problems in the future?

　　对此，王元媚经理给出了以下的经验之谈：一是要有敢于面对问题的魄力，在美国政府对中国产窄幅织带“双反”调查期间，绝大多数中国企业没有及时应战，或者应诉到一半就退出了，只有“姚明织带”积极面对，坚持到了最后;二是平时公司管理要过硬，这一次的胜诉绝不是在这一年中临时抱佛脚，而是公司上下素来的规范管理的必然结果，既然公司有外单的业务，就要在平时运营中注意遵守国外的相关标准，从生产、管理、产品质量上层层严格把关、严格要求;三是账目要清楚完整，在接受调查期间，订单、形式发票、商业发票、装箱单、出厂单、提单以及中美两方的海关报关单，甚至公司与客户之间的种种信函往来等情况都要提交，这一点正是很多其他公司都不容易做到的。

According to industry analysis, this may be only the United States abolish the small quota of Chinese textile quotas. This year, Sino US trade war may continue to heat up, especially textile and clothing will be a "double reverse" disaster area. Therefore, in the normal operation of enterprises, we must work hard and manage well. When confronted with unexpected situations, we must argue vigorously and not give up. Only in this way can China's manufacturing industry eventually break through the trade barriers and deal with all kinds of trade frictions calmly.

　 Still hard to make in China

When asked why the United States chose to choose the Chinese ribbon industry, Wang Yuanmei explained to reporters: "the reason why the United States launched the" double anti "investigation last year is the reason why the US mainland and Taiwan manufacturers have seriously shaken its sales in the United States in recent years. The reason is also very simple. For customers, they are more interested in products with high cost performance. In the US market, our Chinese woven ribbons are undoubtedly better priced than American ones.

It turns out that unlike the "made in China" that we all remember, in the field of ribbon weaving, products from China are not only associated with cheap labor, sweatshops, and so on, but also like the cheap route that other textiles do. Wang Yuanmei further introduced: "some of China's brands of ribbon have been relatively mature, product quality, variety and efficiency of shipments. The start of this "double anti" survey is partly because our management and rules may be irregularities, but on the other hand, we have developed enough to pose a threat to foreign related enterprises. Therefore, we may also change the angle to establish confidence in our industry through this matter, adhere to the advantages and improve deficiencies, so that our products can withstand any test. As we all know, "made in China" is advancing towards "China creation". In the future, Chinese enterprises may encounter more troubles on the way of foreign trade export. The victory of "Yao Ming ribbon" is not enough. The victory is an example and inspiration. The collective effort made in China is more desirable. How to deal with "trade friction" is necessary for China's manufacturing industry to realize its magnificent turn.