Why Do International Brands Push China'S New Series?

For many people, "

Of course, Warren Buffett, Bill Gates's love for Dalian's Trands suits, so that the domestic apparel industry also has a long face.

For this emerging brand, we hope it will get a slice of Gucci, Amarni and Prada in the lucrative luxury market in the future.

In 2009, China's luxury goods sales increased by 12% to 9 billion 600 million US dollars, occupying 27.5% of the global market.

According to Bain investment forecast, in the next 5 years, China's luxury consumption will increase to $14 billion 600 million, becoming the world's largest consumer of luxury goods.

But analysts believe that China's domestic

For a long time, "Madein China" represents the lack of creativity and the quality of mass market products to be improved.

But the image of "Madein Europe" is just the opposite.

"In the short term, I don't think any luxury brand in China can compete with international luxury brands in terms of marketing, international influence, brand culture, design and quality," said Marie Jiang, an JLM consulting analyst.

China is expected to become the world's largest luxury market in 5 to 7 years, thanks to the country's overall consumption level and the expansion of the rich class.

But in the market, most of them are Western names. These big names now come to the second tier cities in addition to shops in big cities such as Shanghai and Beijing.

How can the local brand with lofty ideals reshape the image of "MadeinChina"? When Chinese consumers are rich, they like to buy big names.

It seems that competition with these prestige Centennial brands is bound to be extremely difficult and dangerous.

Of course, a small number of brands are still successful.

For example, ShangTang has a lot of international influence, with traditional Chinese elements as its theme.

Now in Hongkong and Shanghai, they are highly sought after.

Let's take a look at our competitors. Their actions can be summed up as two points: one is to further expand the market and advance to the two or three tier cities in the country; the other is to launch new brands specifically for Chinese consumers.

LVMH opened the world's largest store in Shanghai this year.

In the past year, LVMH has successfully entered the second tier cities of Xi'an, Xiamen and Tianjin.

Rumour has it that London's old luxury department store Harrods plans to open its first international store in Shanghai.

Other international brands have launched new brands in order to adapt to the Chinese market.

For example, Hermes's "Shang Xia", the price is cheaper, the "JustforChina" label, really sincere.