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Anta, PEAK And Other Jinjiang Brand Clothing Prices Will Go Up Overall.

2010/8/16 15:30:00 34

Recently,

XTEP

International Holdings released the relevant data of XTEP brand in the fourth quarter of 2010.

Data show that in various product lines, the number of key series of orders based on running shoes has increased significantly, an annual increase of 43%, which not only increased the number of 30%, but also increased the overall average selling price by 10%.

In fact, according to Anta's 2009 earnings report at the beginning of this year, Anta last year's footwear and

Clothing products

The average selling price increased by 6.8% and 6.3% respectively.

According to market research, 31st degree, Hongxing Erke, PEAK and so on have increased the selling price to some extent on the market.

In addition, the brand price of small and medium-sized brands in Jinjiang has also risen, the highest increase of 5%~6%.

Insiders believe that

market demand

The increase in the number of brands and the promotion of the company's brand image boosted Jinjiang's first sporting goods market into the high-end market. Meanwhile, the price of these brands also increased. As for small and medium-sized brands, they also increased prices one after another, mainly due to the substantial increase in raw materials and manpower.

And then to the 2011 spring and summer ordering meeting, a Jinjiang brand Xi'an agent Wang Xiang Yi, as usual, came to the Jinjiang head office to see the goods and place the order.

But the price of shoe products at the order meeting makes him feel pressured. The average price of each pair of shoes is 3~5 yuan.

Wang Xiangyi spat hard: the wholesale price of a pair of shoes should be 3~5 yuan, which means that when the shoes are sold to the market, the price will go up to 6%~10%, plus the increasing store and manpower cost. There will be only a little profit. If it is not done well, the inventory problem will become more severe.

In fact, there are many brands of agents like Wang Xiangyi who feel pressure. They share a common character. Most of these agents are running some small and medium-sized brands that are just starting or developing.

Originally, in the market, these brands are not well-known enough, and the differentiation of products is not obvious. Isn't the current price increase even worse for the market development that originally existed in the cracks? However, as a head office, this can only be a reluctance act under reluctance.